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Online store relaunch
7 tips for a successful store relaunch
These 7 tips for a successful online store relaunch should be followed if your online store is about to be relaunched. Whether with or without an agency, we give you advice on what to consider in the preparation and follow-up, as well as during the actual store migration.
Onlineshop Relaunch - What to consider?
In this episode, we discuss the things you should keep in mind when relaunching your store to ensure a successful reboot. But first, what is a relaunch and what makes it necessary?
What is a relaunch?
Linguistically, relaunch means something like “reintroduction”, which means that the store should now go live after the renewal. The reasons that make a renewal of the store necessary are manifold. These could include that the company’s external image is not, or should not be, what it once was 10 years ago. Or you want to scale and migration to another store system is required. This is particularly important for companies with an online-based business model . required. Especially when Google now pays attention to completely different parameters than they did a few years ago. These include Core Web Vitals or responsiveness in general, which is becoming increasingly important.
Our 7 tips for a successful online store relaunch
That’s why we want to give you our 7 tips on what to look out for during a relaunch to make it a complete success. First of all, one thing should be avoided – stress. After all, stress brings hectic activity, which in turn can result in uncontrolled decisions. Therefore, the first point is “avoid time pressure“. There will be unexpected incidents coming your way anyway, such as postponements due to illness. Therefore, time management should be generously planned from the beginning instead of insisting on a quick go-live date.
The choice of store system is crucial
Point 2 is directly related to this. Time should be planned not only for the implementation, but also for the preparations. This also includes planning. Of course, this planning should also take into account right at the beginning which store system should be implemented in the end. Is it just an update or is it an internal migration like e.g. a new version? from Shopware 5 to Shopware 6? If there is no knowledge of the existing systems oneself, an agency should be consulted as early as possible. They deal with nothing else on a daily basis and can tell you exactly which system is most suitable for your needs.
Onlineshop Relaunch - Look for an agency early on
Point 4 has already been addressed. If you don’t have an experienced professional for store migrations in-house, you should look for possible agencies. Especially in the beginning, when you don’t know which system you want to use, you should look for agencies that cover many store systems. They can then also make comparisons and tell you exactly why Shopware or Magento or PrestaShop is suitable for you. Specific partners will of course convince you of the system what they offer.
Concrete assignment of tasks and documentation
Point 5 concerns the allocation of tasks. Now that everything has been discussed in advance, it’s time for the execution. You should always keep a specification sheet. In this way, you ensure that your requirements are specifically documented and that it can be proven at the end that all obligations have been fulfilled. A simple Excel file can help organize these requirements and also determine who does what. The be-all and end-all is always data backup. Data, texts, images, article data are mostly transferred by migration tools. Nevertheless, you should store them separately in the cloud or locally on an external hard drive to be on the safe side.
Onlineshop Relaunch - Checks any compatibilities
Our 7th and final point is compatibility with third-party software and payment systems. If you have decided on a new system, it should also be compatible with e.g. a new computer. of your enterprise resource planning. So check beforehand or let the agency check that it is valid. But at least as important is the compatibility with your payment systems. Be it PayPal, Mollie, credit card or instant bank transfer. Without a payment provider, there is no payment. These were our 7 tips to consider when relaunching your store. We at eBakery will be happy to help you prepare, implement and maintain your launch or relaunch.
For your professional online store relaunch feel free to contact eBakery
As a multishop agency, we are familiar with all common store systems and can advise you on which is most suitable for your case. We will be happy to make an appointment for you.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
