Google tests integration of short videos

TikToks / Reels / YouTube Shorts in SERPS ?

Google tests integration of short videos – Does this mean that companies should now focus even more on short videos? Because Google is the biggest search engine in the world. But whether short videos will also be the future of Google, you will see in this Google SEO tutorial.

Google tests integration of short videos - What does it mean?

TikTok started a trend that left no trace on any platform. By now, almost every social media platform has a suitable offer for the TikTok-style short video trend. Google’s subsidiary YouTube has also launched a suitable offer for users with Shorts in summer 2021. Now SEO expert Brodie Clark discovered a test from Google, where Google also picks out TikToks and other short videos to match the search query. The expert shared a screenshot of the test on Twitter.

Instagram Reels, TikToks, Shorts soon in SERPs?

In it, you can see that short videos have been integrated into the mobile search. A special section called Short Videos features videos from TikTok and Facebook. Overall, the feature is reminiscent of Google’s Visual Stories section for Web Stories. The test shows that Google considers short videos to be so popular and relevant that they may be included in searches in the future. Google could thus also promote its own Shorts format in the future. This is because it is still overshadowed by Instagram Reels and TikTok. YouTube has been trying to push shorts for a while now, which is why they rolled out a $100 million Creator Fund to encourage users to produce short videos for the platform.

Google tests integration of short videos - The advantages

Meta is also still working on making Instagram and also Facebook more reel-based. So a dedicated Google section for short videos could be beneficial for all platforms. Creators would also gain more viewers and followers for their content. Whether short videos will actually be integrated into a separate section for Google Search is still unclear and will probably become clear after the tests. If you have any questions or want to improve your Google ranking, eBakery can help you with Google Ads support and organic growth on Google. Make an appointment directly.

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