Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
What is TikTok ?
Teen app or serious marketing platform for businesses?
What is Tiktok? – Is TikTok just a fun dance and lip-sync app or can the social media app be used for marketing your business? We give you an insight into the app, look at where the hype comes from and demonstrate which companies have already benefited from it.
What is TikTok? - The social media app under the microscope
TikTok has been the #3 most downloaded iPhone app in 2020. But what is TikTok anyway, where does the hype come from and is this platform just a trivial teen app or a serious social media channel for companies and marketers?
We’ll find out for you.
What is TikTok? - The declaration
TikTok is an international video portal that was primarily intended for lip-sync and dance videos. In the meantime, however, there is already content elsewhere in which content creators have adapted the medium for their industry. One example of this is a now well-known lawyer, who presents legal cases and gives tips on how to behave, each in under a minute, sometimes in a comedic way. With several million clicks in some cases and 3 million followers by now, this contrast program to lipsync and dance videos seems to be catching on.
But how does TikTok work?
You have the option to choose between a 15-second or 60-second video, which should be recorded with your smartphone. However, there is also the possibility of, for example. upload content produced with video camera. The important thing is that the content should be vertical. So instead of a 16:9 aspect ratio as is common on YouTube, you have a 9:16 aspect ratio there. You can also post in 1:1 or 16:9, but then the entire screen will not be used. You can choose from a very large sound library the right song, the right movie syncro or even well-known meme sounds. This can sometimes be very relevant, as you can be found by using this sound. That is, sounds that are trending will probably have a wider reach than currently less relevant 80s classics. After you have recorded your video, it can still be customized and creatively designed using color filters, face filters, speed adjustments, effects, etc. Last but not least comes the fine tuning. You create a headline, add hashtags and can determine to whom the TikTok should be shown and whether, for example. Comments should be allowed.
This is roughly the process of how a TikTok can be created.
TikTok offers these features
In addition, there are then still bspw. Features such as the duet function, which can then be used to react to an existing video. This is comparable to the very popular reaction videos on YouTube. However, this function can be used e.g. can also be used sensibly by companies by having a product video on the one hand and explaining it in more detail by means of a duet explanatory video.
As a passive viewer, you then have the option to subscribe to the video creator’s channel, like the video, leave a comment and share the video on WhatsApp, Instagram or other platforms, just like on other social media platforms. What’s more with TikTok is that the sound you’re using is displayed at the bottom. By clicking on it, you will be redirected to a feed view where you can see the most popular TikToks that use this sound.
What is TikTok? - Where does the hype come from?
But if TikTok has many features that are present in other social medias that have been around for a while, where is the hype coming from?
For one thing, you have all the tools you need to produce videos right at your fingertips. That means you don’t need a high-quality camera or lavish audio equipment like you do on YouTube, for example. is the case. Also, with the right content, you get a lot of likes in a very short time, which has become difficult on Instagram if you’re not already an established influencer. Furthermore, with TikTok, you don’t necessarily have to follow people or hashtags to get the right content displayed. Without having to decide who you want to follow or not, you are presented with a program right from the start, which is reminiscent of a contemporary version of television. Ultimately, the platform is very intuitive and easy to understand and so far not flooded with sponsored content like some other social media platforms.
But is it then interesting for companies at all?
Companies such as Dr. Oetker, Volksbank Mittelhessen, Calvin Klein and Gymshark have already shown that it is possible to get off to a successful start as a company. Hashtag challenges, in which the community is asked to create its own content for a specific hashtag and to complete a predefined challenge, have become particularly popular among users. For example, the retail company OTTO has launched the hashtag challenge #machdichzumotto, in which users are supposed to record a funny video in which they put their foot in their mouth or something funny happens to them. This campaign now enjoys over 224 million views.
If you want to learn more about using TikTok for business, feel free to read more in our blog article.
The eBakery social media experts will be happy to help you out
If you don’t have a strategy to place your business on TikTok yet or don’t have the capacity to revamp your TikTok SEO and prefer to rely on experts, feel free to make an appointment with our social media experts.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
