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YouTube shorts
Everything you need to know about it and why you should use it now
What are YouTube Shorts? – In this YouTube tutorial, we explain and show you what the new format, which is similar to Instagram Reels and TikTok videos, is all about. Learn what they are all about and why you should use this now for your business in this video.
What are YouTube Shorts?
How YouTube Shorts Work
These, just like the other platforms, are all about authentic creative short videos. The reason why YouTube has also introduced this feature is the long dwell time. TikTok and Instagram have demonstrated that users get stuck on the short videos to swipe and watch one video after another. You can find YouTube Shorts on the mobile app in an extra bar. As soon as you tap on a video, it opens big and you can start swiping. The shorts can also be found on the individual YouTube channels in an extra bar. There is no bar for this in the browser, but the shorts are embedded between the normal Youtube videos. By the way, through the hashtags, YouTube shorts can also be found through search. However, it is not yet possible to search for shorts according to interests, because so far the YouTube algorithm distributes the shorts according to interests.
Shorts vs. TikTok vs. Reels
At the moment, the shorts have only the basic functions. Interaction videos as we know them from TikTok do not exist yet, but this will probably change in the future, creating a new kind of cooperation between YouTubers. If you’re now wondering why you can get away with YouTube shorts, stay tuned now. They are displayed in the shorts bar regardless of subscriber numbers. Particularly outstanding videos are watched very often and have the potential to go viral, just like TikTok. Well-watched videos are then displayed by YouTube on the home page between other videos. This is an opportunity for any YouTube newbie to be discovered and subscribed to by brand new users. Without this feature, it has been extremely difficult for beginners to be found on YouTube. Through Shorts, however, a whole new door has now opened, which should definitely be used by all newcomers, but of course also long-time YouTubers, to get a high reach.
How to create YouTube shorts
You can create a short via the YouTube app. However, if this feature has not been unlocked for you yet, it is also possible to upload vertical videos with the hashtag #Shorts via the browser. Of course, YouTube Shorts also uploads many already created TikTok videos. Accordingly, YouTube will probably not manage to create its own shorts creator, yet this does not change the possibilities of drawing attention to its YouTube channel through the shorts.
Contact eBakery with questions about YouTube SEO
If you want to learn more about YouTube SEO or want to take advantage of channel optimization or channel support, feel free to contact eBakery.
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