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Optimize Google My Business listing
If you want your business to be represented online and be easily found, you need a Google My Business listing. Whether it’s an online store or a local business, you’ll always be found better with a Google My Business listing than without. You deposit all the details about your business and you can get a better ranking with some nice benefits.
Set up Google My Business
If you do not have an entry yet, create an account at https://www.google.com/intl/de_de/business/ and enter information about your company. The more the better. Also, store opening hours if you have a local business so that your customers are informed immediately. Also, make sure to keep these listings up to date so customers aren’t left with closed doors.
Google My Business Advantages
For better findability, you also get an entry on Google Maps for free. Local stores and online stores also benefit from the ability to add photos. There is no limit here, so you can deposit many photos of your business or products, which will also be found via Google Image Search. You can also upload videos, which often get more attention than pictures.
Local stores in particular benefit from the option of posting a virtual tour. For this you can book a photographer with us, who has a 360° camera with him. With this, he takes all-round pictures of your store, from which a virtual image is created. If visitors use Google Maps to find out exactly where your store is located, they can use Google Streetview to “enter” your store and look around ahead of time. Investing in a photographer is especially worthwhile during these special times when people are considering entering a store at all.
You can also get and display customer reviews. Online, of course, it’s very easy; with a targeted email campaign, you can ask buyers of your products how they felt about the shopping experience and direct them to the review page. If you have a local store, you could set up a tablet at the exit with the review page so customers can rate you directly. Another option would be to post a small display at the checkout where you can see a QR code to the site and ask your customers to rate you there.
Also, check the ratings regularly as they appear publicly. Respond positively to praise and criticism – if a customer is not enthusiastic, ask them what you could do better.
With Google My Business Posts, you can create posts that display directly on Google Maps. This way you can regularly inform your visitors about new promotions or special opening hours – local marketing made easy.
If you have a restaurant, you can also offer your menu and reservations – you should use this opportunity in any case. The more info your guests receive up front, the more likely they are to be satisfied and write a positive review.
Google My Business Costs
All the benefits of Google My Business only cost you your time that you invest. If you can’t find the time, or would like to get professional support right away, you can book a free consultation appointment directly at www.ebakery.de/kontakt/. We advise you extensively on your options, analyze your needs and create a personalized offer so that you can be found more easily on Google.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
