Beware of forwarding chains

In this post we would like to recommend you a very helpful tool, it is next to Screaming Frog SEO Spider an SEO tool to find the status code and thus redirects and redirect chains of their domain.

What are redirects?

A redirect is used to guide a call to a URL (e.g. a visit to a product page) to another URL. A redirect can be useful, for example, after a website has been moved or rebuilt, to prevent visitors to an outdated URL from going nowhere.

What are forwarding chains?

One speaks of a redirect chain when a URL is not redirected directly, but only after several redirects to the correct URL.

How to find forwarding chains

With techseo.de you can find out which status code your domain has. This very helpful SEO tool by Alexander Flöten shows you the status code within seconds.

In our example for our domain we get the result for https://ebakery.de/ and https://ebakery.de/. The domain without SSL certificate (https://) is moved here by an HTTP code 301, permanently. This is a redirect that was deliberately used in the sense of SEO.

Forwarding chain SEO

According to Google employees, a maximum of 2 consecutive redirects are accepted. Everything above this is considered a forwarding chain.

Everyone who is concerned with and does search engine optimization should reduce their internal redirects and prevent redirect chains.

Each forwarding increases the response time. Response time is the time between sending a request to the server and the server’s response.

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