With the help of Google My Business, the online presence of a company can be managed easily and the business can be presented in the best possible way. This includes Google Search and also Google Maps.

The main advantages of My Business

1. First things first: the Google tool is free and easy to use.
2. A complete listing can be best used for Local SEO.
3. Your customers can rate you and you can respond to these ratings and interact with them. Customers can also add photos of your business or offers to their reviews.
4. Through My Business, one’s presence can be better tracked and managed. Google My Business offers insights into statistics, such as users who have searched for your company and where they come from. With this data, AdWords Express campaigns can be created, further increasing one’s visibility.

Optimization options for the entry

Always keep your information up to date, because Google likes well-maintained entries on the one hand, and on the other hand, this prevents outdated opening hours or a wrong phone number. Also add a description of your company, which should be limited to a maximum of 200 characters. It is important to emphasize the unique selling proposition of your company and to use keywords. To keep all information up to date, you should check it every three months and also make sure that the category of your entry is correct.

Add images: Photos help your business be found more easily on Google. Entries with images receive 42 percent more requests for Google Maps directions and 35 percent more clicks on the link to the website. For example, to present your product or service to potential customers, you can add photos of your product and interior and exterior shots of your business.

Customer reviews: Reviews are a decisive SEO raking factor and additionally increase the relevance of your own contribution. If the entry regularly receives good reviews, Google perceives this as a signal that this company is very popular and frequently visited. Additionally, reviews bring more customers, as 88 percent of users read them. So if the reviews are positive, it is more likely that users will visit the company. For customers to submit a review to Google, for example, follow-up emails can be sent. Here it is best to send the link that leads to the rating. Another way would be to ask your customers nicely for a Google review. Once reviews are submitted, it is important that you respond to them.

Uses the question and answer function: With this feature, users have the possibility to ask questions directly in the Google My Business entry. Answer all the questions asked to give Google and your customers more information about your business and show that you take My Business seriously.

Conclusion and further help from us

So, in summary, you should add detailed, trustworthy and up-to-date information about your business to make sure that you will be found. If you need further help with Google, we will be happy to assist you.