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In this video, we show you 10 important metrics that will help you run your online business even more successfully:
Total turnover
This is all about total sales for a given time period, giving you insight into peak sales times and the most successful products.
Net sales
This figure represents total sales less discounts, returns and allowances. In this way, you get the actual sales of the online store and can see if it has increased or decreased.
Average order value (AOV)
This value reveals how much a customer spends on an order on average, which can help you, for example, when creating product packages. Top selling products: This value shows which products are the most popular. For example, you can avoid them being sold out.
Refund rate
This value shows how good the quality of a product is. Thus, products can be reduced in price or removed from the catalog.
Recurring customer rate
The percentage of returning customers is shown here. With the help of this value, the loyalty and lifetime value of customers can be measured. See how much is spent on delivering products to customers. The value is equal to the shipping cost, less shipping discounts and refunded shipping amounts.
Taxes
To keep an eye on your numbers, you should also track how much the Shopify store spends on taxes. The total value of taxes based on orders is displayed here.
Products by type
You can see which products sell well and which not so well. Once an overview has been gained here, marketing strategies can be developed to make even the lower-selling products attractive.
Revenues by social media source
You find out which customers have bought from you through social media channels such as YouTube or Facebook. This way, you can see which channel is worth increasing marketing efforts on.
eBakery – your agency for all things Shopify
We hope we could help you with this video. If you still have questions, contact the experts at eBakery! Among other things, we are as an agency in Shopify versed in these topics and can support accordingly
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
