Shopify TikTok Shopping

When it comes to convincing someone to make a purchase, user experience is an increasingly relevant issue. To improve online sales, Shopify and TikTok Shopping announced a partnership. The idea is basically to use TikTok’s audiovisual content format to promote products and direct customers to the payment page to complete the purchase. I.e. users can buy directly from the store front or use the links on TikToks ads to be sent to the online store. It’s good and convenient for consumers and let’s face it, it’s easier for a company that wants its products to be the center of attention. In short, Shopify and TikTok shopping connection is a good idea.

Shopify and TikTok Shopping – Connect Accounts

With the increasing use of TikTok, Shopify investigated the need to use the channel as well. Therefore, merchants can connect their accounts to TikTok so that Business can promote Shopify directly. The idea behind the partnership is exactly to understand the user’s behavior and deliver a positive experience. The community reacts quite positively to the TikTok vibe and advertising is then also welcome. Shopify then comes in for making building relationships with consumers easier by allowing brands to reach potential customers there.

Opportunities that result from Shopify in TikTok

With Shopify & TikTok binding, you get access to many other marketing features that you can use to publish your products. For example, with TikTok, you can create videos directly in the Shopify app that showcase your products in the right light.

• Creation tools activities – advertising campaigns that should increase conversions can be created directly in Shopify
• Video Generator – Based on the TikTok model, you can create videos for your target audiences with little effort. Best of all, you don’t even need to be known with it, all you need to do is upload a high-resolution product image or video. The result is an ad in its native format, ready for viewing and sharing.
• Analyze campaigns – you have the ability to view your TikTok campaigns and see the most important statistics in the Shopify panel, which allows to understand where to improve.
• Easy Pixel Installation – To measure performance data, social media platforms require a pixel. TikTok pixels are easy to install. Once the TikTok account is bound with the Shopify, you can install it with one click and measure the performance of the platform without spending too much time.

TikTok configuration on Shopify

It only takes a few steps to use Shopify and TikTok together. To use TikTok for business, you need a business account. To use the TikTok channel, you need to install the TiTok app, which you can find on Shopify. After installation, you will see the admin overview on the left side, where you can connect your TikTok For Business account with Shopify. With the linked accounts, the TikTok Business dashboard is displayed, which allows you to manage the account.

How does TikTok For Business work?

TikTok For Business was created to centralize all marketing on the social network. Instead of having different functions spread across the platform, TikTok For Business has all the marketing solutions in one place, this makes it easier for businesses that want to do more than just monetize content. With TikTok For Business, you can access Tiktok Ads Manager, a tool that lets you create and manage ads on TikTok. For example, with TikTok Ads Manager you can set criteria to improve the efficiency of your advertising campaigns.

Create ad on TikTok For Business

To create an ad on TikTok for Business, you need to select the media you want to use in your ad. You can select a video that is already posted on TikTok, upload a video or image, or even create a video using TikTok features.

Turn your e-commerce into a viral social network with eBakery

TikTok For Business lends creativity to those who want to sell on social networks. Regardless of what type of TikTok ad you choose, it’s important that your ad shows off your entire personality, your brand, and engages enough to connect with your audience. Shopify integration makes it easy to promote your products to millions of users on the platform. If you want to learn more about the advertising features, contact eBakery using the form.