The term is used especially in the digital world and is relatively new. You may have already created Evergreen content at some point. Evergreen, for example, differs from news, which often ceases to arouse interest from people in a week or even after a day. Over time, there is no significant weakening of traffic in Evergreen Post. Ideally, the number of visitors and the search ranking will slowly increase. Even if content gives even a very low traffic immediately after publication, will bring more visitors over time as time sensitive content.

What is the difference between sensitive content and evergreen content?

Any published content that relates to current trends, such as news, is the opposite of evergreen content. But contributions of historical facts such as literature, for example, in which no change is expected, are considered the content of the high potential. It can be said that evergreen content content is usually used to educate the reader on a particular topic. Anyone looking for this style of text wants to find more complete information on a topic. Therefore, Wikipedia.com is probably the most successful producer of evergreen content. You are looking for an article that explains “how to change a lamp”. During their research, they found publications that took place between 2010 and 2020. Even if the second article is more recent than the first, the guidelines would eventually make no difference, as is known that the procedure to change a lamp remains similar to the other times. That is, although it is several years, Evergreen Content content holds its value. To stay among the first in search engines, it is necessary to produce good content, as the competition is fierce.

The advantages of Evergreen Content:

• Authority: As mentioned above, the content is more complete. By applying it to a blog, the company gains knowledge and authority. Brands that have these characteristics transfer trust.
• Keeps traffic constant and constant
• Optimization in Google search engines: The competition to be at the top of the Google page is fierce and nothing beats creating good content to generate shares and drive lots of links to your site. After all, the biggest search engine in the world understands that the more external links pointing to your blog, the more authority you will have and the more chances you will have to appear on the first pages.
• Constant visitors to the blog: The great advantage of evergreen content content is that it will continue to receive visits even after a few years. However, it is always necessary to update it to keep the number of visitors constant.

Examples of suitable formats for evergreen content content

The format and topic of the content depends on the company, the channel and the target audience. In general, you can find the evergreens mainly in the following formats:

• “The complete guide” about certain niche.
• “X widely held myths” in industry or niche.
• The history of a particular topic or niche.
• The X best books on specific topics.
• Expert interviews.
• FAQs.
• How to Guides.
• List of the best tools.
• Often made mistakes
• Product reviews.
• Step by Step Guides.
• Top “X” Lists.

How to keep the content evergreen content?

The ideas for new policies don’t just happen somehow. It is necessary to develop good keyword research to find out which terms best fit this style of text. For this you can use some tools like Google Trends. It was developed by Google and helps you determine which matters remain in evidence over time. External and internal links should also be kept up to date. Evergreen content must be regularly posted on social media channels. The competition should also be analyzed regularly so as not to happen so that the content is not surpassed by another production.

Contact eBakery for more marketing questions

If you want to change the strategy or possibly start a project, you should consider content analysis with special tools. If you want to know more, feel free to contact eBakery via the form.