Shopify integrates Shop Pay with Facebook and Instagram

Seamless shopping on the social medias

Seamless shopping without having to switch pages will soon be possible on Facebook and Instagram thanks to Shopify Shop Pay integration. How this can look like, how it works and what advantages it brings, you will learn in this Shopify tutorial.

Shopify integrates Shop Pay with Facebook

The Canadian store system giant Shopify has now announced to integrate the convenient checkout solution Shop Pay also for Instagram and Facebook. For those who can not start with the term Shop Pay a short definition of Shopify itself :

“Shop Pay is an expedited checkout that allows customers to save their email address, credit card, and shipping and billing information to complete transactions faster the next time they are routed to Shopify Checkout.”

Shopify Shop Pay advantages

This means that you do not have to leave the page and saves time.
Now Shopify is offering this outside for the first time. First, this option will be possible for Instagram in the US, and then for Facebook next week. We do not yet know when this option will also become a reality for German merchants. What will be the case, however, is the fact that Shop Pay will then also be available as a payment option on Facebook Pay, similar to what is already the case for Pay Pal.

Shopify integrates Shop Pay with Facebook and Instagram - More benefits

This should then simplify the purchase in that the data does not have to be entered a second time and, in addition, the purchase cancellation rate is reduced. It also allows customers to track their orders in Shopify.

What is your opinion on this?

Important innovation, as it simplifies the buying experience on the ever-growing social media platforms, or uninteresting addition for you, as your target audience tends to spend less time on Instagram? Let us know in the comments on YouTube. If you want to know more about Shopify, how to set up and optimize your store, what to look out for from a legal point of view and how to improve the internal shopping experience, for example, you can use Shopify. by product videos, then feel free to check out our Shopify Screencast Playlist, located in the upper right corner.

If there are any problems, we will help you as a Shopify agency

I hope we were able to help you with this. If that’s not the case, feel free to schedule an appointment with the Shopify experts. eBakery is happy to support you as a Shopify agency.

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