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Social Media Manager
Self-employment vs. employed
Social Media Manager – The social media manager is now an increasingly sought-after profession. Especially due to the ever-increasing digitization, companies have become aware that a good social media strategy can provide a great advantage in terms of brand perception and awareness. Many are now asking themselves: would they rather be employed on a permanent basis or work flexibly as a freelancer? In this guide, we’ll give you an overview of the pros and cons.
Life as a social media manager
In this article, we’ll take a look at whether self-employment as a social media manager is worth it. Many associate the profession of social media manager with a permanent position in a company or organization. In fact, however, many in this job work as freelancers. After all, working as a freelancer offers some advantages, but also some challenges. We’ll show you the pros and cons of being a self-employed social media manager and what’s crucial to your career.
Freelancing vs. permanent employment
First, let’s look at the difference between this and a permanent position. Freelancers basically perform the same tasks as salaried social media managers, but they may focus more on consulting and strategy development. However, the real differences between employees and self-employed persons can be found in the general conditions, such as working hours, salary and number of hours.
Self-employment as a social media manager
A self-employed social media manager naturally enjoys more freedom and also self-determination than an employee. Thus, it can be freely decided when to work and also at which location. Self-employed people are also free to decide on the client, industry and projects, whereas an employee must do the work assigned to him.
Self-realization and opportunities
Social media managers who work as freelancers naturally have more opportunities to target your specialization or specific areas of activity. Thus, you can freely choose whether strategy planning, content planning or content creation will be the main focus, as you can search for the appropriate projects yourself.
Challenges as a social media manager
Now let’s look at the challenges for self-employed social media managers: In addition to the job itself, an independent one also bears the responsibility for tasks that an employee social media manager does not have to do. These tasks include the administration and expansion of their own company. In addition, competition has increased a lot in recent years, so it can take some time to establish your own business. Self-employed people must therefore invest a lot of time and energy in self-marketing, especially at the beginning of their activity. However, a social media manger brings with him the best prerequisites for this. You also have sole responsibility for your work, clients and other professional decisions. Offers have to be negotiated and orders have to be taken care of by yourself.
Conclusion:
Our conclusion is that while self-employment can be challenging, being a social media manager already provides many skills for self-employment. However, the same applies whether you are self-employed or employed: If you want to be successful as a social media manager in the long term, you have to keep learning and follow trends and developments on the social media platforms. If you still lack the right social media strategy, we at eBakery are happy to help you as a social media agency. Please feel free to make an appointment directly.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
