5 Instagram trends for 2022

Trends for a successful Instagram strategy

5 Instagram Trends for 2022 – Want to make a splash on Instagram in 2022? Then you need a promising strategy. In this video, we’ll show you 5 Instagram trends you should definitely plan on following next year.

Full steam ahead into the new year

In this article, we’ll show you 5 trends that can help you develop a successful Instagram strategy for 2022.nInstagram is evolving every day. Since it was founded in 2010, the app has changed a lot. To be successful on the platform in the long run, it is very important to have a contemporary strategy for your account. That’s why there are now five trends that matter in 2022. Let’s start with the first one:

5 Instagram trends for 2022 – class instead of mass

1) Quality Content
Quality content is especially important in 2022 to engage with its target audience on a personal level. This is the only way to build lasting relationships with your followers. The Instagram community is now very quick to see through which accounts are only interested in likes and comments. Currently, Instagram is even experimenting with no longer displaying the actual number of likes. So the importance of quality content is growing all the more. Honest comments and the number of times a post has been shared are now much more important than pure likes.

You are the center of attention

2) Authenticity and emotions
One of our basic needs is to connect with other people and look for like-minded people. The Instagram feed can be perfect, but if there is no person behind it, no real personality, followers will not communicate with you. So dare to show your values, opinion, emotions and attitude. Show personality and give insights behind the scenes and into your private life. Only authenticity builds trust and leads you to build a real community.

5 Instagram trends for 2022 – videos in the fast lane

3) Video Content
TikTok has redefined the meaning of video content. All major platforms now have their own short video format. Instagram also rolled out Reels in August 2020. Video content and especially Instagram Reels have become the focus of Instagram and provide the largest reach. Reels make it easier to go viral and you’re much more likely to make it onto the Explore page. As Instagram itself focuses on reels, so should we in 2022.

More than just a little text

4) Captions
Instagram has become a kind of mini-blog for many users. The Instagram caption has an important meaning for many users and shows how much effort you put in. Even in 2022, the caption is still the decisive factor in convincing people. This should give added value to lead to more engagement on the other hand. The more engagement you get from your community, the more the algorithm rewards you with reach.

5 Instagram trends for 2022 – Instagram as a shopping platform

5) Instagram Shopping
The Corona pandemic has caused online retail to boom. For all users or companies that sell products, the shopping function of the app should definitely be used. The Head of Instagram announced this year that shopping will become a big part of the app. In 2022, Instagram shopping should definitely be part of your strategy. If you are still lacking the right social media strategy, we at eBakery can help you as a Social media agency very happy to help. Please feel free to make an appointment directly. 

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