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Instagram Reels Ads
Advertise on Instagram as a business with Reels Ads
In this Instagram Reels Ads tutorial in German, we explain how you can advertise with the new video format on Instagram. Advertise as a business on Instagram – We explain how it works.
What are Instagram Reels Ads?
Instagram Reels is a feature that has been available here for over a year now. It was introduced to respond to TikTok. Through Reels, Instagram hoped to keep up with the TikTok hype and keep users on their platform. After a few months now, the feature has established itself and Instagram users are using it millions of times. A few weeks ago, Instagram finally started using Reels as ads in select countries as well. Now the Reels Ads feature is available worldwide.Since Reels are best for reaching new users and growing organically, they are ideal as ads.
Instagram Reels Ads for Business
Reels Ads are designed not only to help companies reach larger audiences, but also to suggest new inspiring content from creators and brands to users at the same time. Similar to Story Ads, Reels Ads should also be displayed between individual Reels. They are broadcast in full vertical format and played in a continuous loop like regular reels. The maximum length of such a video is 30 seconds. Also, users can like, save, share and comment on the Reels Ads normally. Reels ads are broadcast where regular reels are also displayed. So you can find them in the Reels tab and also as previews on the Explore feed. If you open this preview, the reel will be played with sound in full screen mode on your phone, just like in the Reels tab.
Here is what you should keep in mind with these
Before creating a Reel Ad, it should be noted that it should not differ in style from a normal reel. Reels Ads should not be perceived as advertising, but as a normal reel in order to work.
If you want to use Instagram’s new ad format, make sure your ads don’t look like traditional ads. Production is secondary here, because creativity and the entertainment factor come first at Reels Ads. The advertising factor should not be obvious with this display format.
Our conclusion
Reels Ads sound very promising if you stay true to the classic style of a regular reel. The new format can certainly help companies to advertise more successfully, as advertising now becomes more entertaining and closer to users. But relying only on paid advertising won’t get you anywhere in the long run – it’s the mix that makes the difference. So if you still lack a holistic social media strategy, we at eBakery will be happy to help you find it as a social media agency. Please make an appointment directly.
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