Instagram Reels API

Pre-schedule Instagram Reels and have them post automatically

With the Instagram Reels API, you can now pre-schedule Instagram Reels and have them posted automatically. Who can already use this, which advantages still await you and whether this API will also be usable for third-party tools, you will learn in this Instagram tutorial.

Pre-schedule posts with the Instagram Reels API

Finally it’s possible – Pre-scheduling Instagram Reels via third-party tools. In our video, you can find out what advantages this brings for you, which feature makes this possible, and who is already benefiting from it. Instagram Reels are short videos of maximum 60 seconds in portrait format, which are presumably most preferred by the algorithm. In our social media playlist, we already went into detail about how to create reels and why it makes sense to rely on them in 2022.

Videos are the future

In short, it should be said that even Instagram CEO Adam Mosseri has pointed out that the future looks video-oriented. That’s why even photographers have turned around and now post a combination of Behind the Scenes reel and finished end result as an animated image. But unfortunately, until now it was only possible to schedule posts, including carousels and stories. To do this, you can use third-party tools like Later or Planable, but you can also plan the whole thing natively from the Facebook Business Suite. But now the Instagram Reel API has been announced. This means that there is an interface with the help of which data can be transferred, with which external tools can receive data, but also send it. This makes it possible not only to publish reels, but also to read comments and collect and view statistics.

This is what the Instagram Reels API transmits

This means you can also externally access or view the hashtag search and thus the number of previous posts, as well as promote organic posts. Already 25% of content creators can use this API right now. For all others, this feature should be available on July 6 at the latest. What is your concrete advantage as an online retailer? As mentioned above, reels are preferred by the algorithm. Of course you can continue to post only product images, but then do not be surprised about the low reach. From there, you could schedule a day, shoot and cut all the reels for the week and now pre-schedule those as well, so you can completely take care of your main business during the week.

Social media agency eBakery

However, if you say your weekend is sacred to you and you want to hand over the marketing area, we at eBakery will assist you as a social media agency in creating a sales-oriented strategy and implementation. Feel free to make an appointment and benefit from our expertise. We are looking forward to your project.

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