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Instagram formats
Requirements for IGTV / Instagram Story / Instagram Reels
To become successful on Instagram, you should also know the right Instagram formats. This means the right aspect ratios, frame rates, etc. What you should pay attention to in IGTV videos, Instagram Stories and Reels to get the most attention, you can learn in our Instagram tutorial.
The Instagram formats - Why the right page ratio is so important
With so many social media platforms, it’s easy to lose track of which format to use for a photo or video. However, the format is important to post in the best quality and take up as much space as possible. The more space the content takes up, the more attention it gets, as it immediately catches the eye.For this reason, we will now show you the best Instagram formats.
Aspect ratios for the feed
The formats for the feed are as follows: The recommended format for the maximum size of a post is 4:5. Nevertheless, you can also choose the square format 1:1, which will then be displayed smaller in the feed, which is disadvantageous. The 16:9 format takes up the least space in the feed and is thus the least suitable. Let’s move on to IGTV formats.Videos in the feed can be a maximum of 60 seconds long. If you want to post longer videos, you can do so via IGTV.
These Instagram formats apply to IGTV and Stories
For IGTV you can use the formats 9:16 or 16:9. The latter also lets you rotate the video on the screen to see it in full-screen mode. The frame rate should be 30 fps and have a minimum resolution of 720p. A video of up to 10 min in length can also be a maximum of 650 MB in size. Videos over 10 min can be up to 3.6 GB in size. By the way, you can only upload videos with a maximum length of 15 minutes via the smartphone, whereas you can upload videos of up to 60 minutes via the desktop version. For Instagram Story, the 9:16 format is best to fill the whole screen. Of course, all other formats can be used as well. If you use other formats, you should think about how you can fill the empty space to still get the attention. You can achieve this, for example, with a collage. The best way to do this is to watch our video.
The Instagram Reels
AnInstagram Reel should have the format 9:16 and be up to 60 seconds long.
In the past, many users have created reels with other formats. However, Instagram only wants to play out reels as a full-screen experience and does not support reels in other formats where a large portion of the space is text or a background.
If you are aiming for long-term success, you will not be able to avoid a holistic stragey.
As a social media agency, we at eBakery are happy to help you with your social media strategy. Please make an appointment directly.
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