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Run Instagram Story Ads
How to create your Instagram ad
In this Instagram tutorial, we’ll show you how to run Instagram Story Ads and how to create them in the first place. We’ll show you how to create your Instagram ad using the Facebook Ads Manager.
Run Instagram Story Ads - The target audience is important
The best story ad won’t do you any good if you don’t know who is supposed to see it and you’re reaching the wrong people as a result. That’s why determining your target audience is one of the most important things you should have done before launching your first Instagram Story Ad. This is the only way you can choose exactly who should see your ads in the end. Once you’ve done that and have the right content for your ad, we’ll now go through step by step how to get the story ad online.
The Facebook Ads Manager
To advertise as a Story, you should never use the “Highlight” feature on Instagram. If you want to run Story Ads, then by all means use Facebook Ad Manager, because through it you have much more options to choose your target audience. To use Facebook Ad Manager, you need an Instagram business profile. Also, your Instagram account must be linked to your Facebook account. If you haven’t done that yet, you need to do that first. Then go to: “business.facebook.com” and click on “Ads” on the left side. This will open the Ad Center, which will take you to the Ads Manager. Now you will see an overview with three items: Campaigns, Ad Groups and Ads. Here we stay in the first tab Campaigns and click on “Create” in the upper left corner to create a new campaign. A window will open where you’ll have to choose what the goal is for the new campaign. Do you want brand awareness and more followers on Instagram or do you want people to go to your website? Then it would be traffic in this case. Here we take Traffic as an example and click Next.
Run Instagram Story Ads with the Ads Manager
Here we can now set the name of the campaign. We will leave out the A/B Test function for now, as this function is used to test different ads for success. If you scroll down, you will come to the budget optimization. You can also use them if you want to create multiple ads. Facebook then automatically allocates your set budget to the best performing ads. You can choose a daily amount or set an amount for the whole campaign. Since we are only creating one ad in this article, we will omit this item and click “Next”. Now we get to the ad group. First, we select again where exactly the traffic should go. We take “to a web page” as an example.
The target group determination
You can skip the next points “dynamic ad design “and “offer”. Now you set a budget and a schedule. You can choose between a runtime budget and a daily budget and specify when the campaign should start. Optionally, you can also set the end. Further down we come to a very important part, determining the target audience. Here you specify who should see the ad, by things like age, locations and language. With detailed targeting, you enter the interests, demographics, or behaviors of your target audience to target your ads more precisely. Look through the suggestions and choose the ones that fit. At the last point of the target group you can select connections. For example, if you want to reach a lot of new users who don’t know your page yet, you can click on people similar to people who like your page.
Turn on Instagram Story Ads - Manually disable everything else
When you have made your selection, you will come to the placement. Here you definitely need to make the manual selection, because that’s the only way you can set it to end up being a Story Ad on Instagram. So remove all the hooks except for Instagram. Also in the bottom section, you need to remove all placements except Instagram Stories. Click “Next” to get to the last part, the advertisements. Here you need to double check that the correct Facebook account and Instagram account is selected. Further down you can go to the Adverts settings. Here you select the format “single image” or “video”. Scroll down and add your media in the ad design. Make sure it is in story format. Do not use landscape format, otherwise you will waste important space. Here you also insert the link that should lead to your website through the “Swipe up” function. The last thing you do is select an appropriate “Call to Action”. On the right, you can now see a preview of the Story Ad as it would appear on Instagram. The last thing you have to do is click on Publish and your ad will be online.
For questions around social media, reach out to eBakery
We hope we could help you with this video. However, if you are still missing the right Instagram strategy, we will be happy to support you. Get in touch with our social media experts to do so.
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