Landing pages on Shopify are pages designed to promote a product or service that you offer. They are often used because they have a high conversion capacity. Since these are pages created to provide a certain experience to the visitor, you can abuse your creativity by preferably using visual elements and videos to make the page not static. Since they are used in different ways, few things limit the use of a landing page. First impressions are key to everything when it comes to landing pages. You need to immediately grab the attention of your visitors.

How to use it in Shopify

To create your landing page on Shopify, you need to use plugins and platforms available in the Shopify App Store. But don’t worry, these apps are intuitive and easy to use, you don’t need to use any programming codes to create your landing page.

Some of the most commonly used apps are:

• PageFly
• Shogun Page Builder
• EComposer Landing Page Builder
• GemPages Powerful Page Builder

All of these apps can be found in the Shopify App Store. The idea is to present the product’s value proposition, encourage your customer to buy, create curiosity and try to convince them that your offer is ideal for their needs.

Some hints:

A widely used strategy to facilitate a conversion on a landing page is to introduce the page with a short video about the product offered. Mainly using the call-to-action technique, which encourages the visitor to perform an action on your page. To get a higher conversion rate, you need a good site, and here are some points to look out for to improve the visitor experience:

• Use videos, preferably short videos. Many users are lazy about reading, which can cause them to leave your page before they even see what it’s about.
• Use images and good text to make your page look like the product you offer. In this case, it is also important to focus on short and well-crafted texts.
• Use multiple marketing strategies on the same page, such as mental triggers and calls-to-action, to increase the chance of conversion.

If you are launching a product or creating a promotion for your product, you can certainly use a landing page as it provides an enhanced presentation of your product. However, if you are talking about using this type of page to promote a product, you need to be a little careful not to overdo the introduction of your landing page. Since the user was already interested in buying your product and doesn’t have quick access to the buy button, they may abandon the purchase because they don’t want to wait, as many conversions are made in the first few seconds of contact with the visitor on your site.

Expand your landing page knowledge on Shopify with eBakery

Whether you are just starting out or need to include more stakeholders in your business, learning how to create a landing page on Shopify is very useful knowledge. With these tips, you can already create a great landing page, but if you want to expand your knowledge and create an even more powerful page, schedule an appointment with eBakery.