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Push your Shopify store with Pinterest
Inspiration platform instead of strolling downtown
We’ll show you how to push your Shopify store with Pinterest through these 5 tips in the Shopify tutorial below. Now that downtown strolling is made more difficult, it has to be done online. Find out how you can live up to it here.
Push your Shopify store with Pinterest
In today’s episode, we’ll take a closer look at the marketing platform Pinterest and examine it under the question “How can you use it to push your Shopify store?”. This can be accomplished either organically or with Pinterest Ads. In this article, we’ll take a look at the organic strategy and give you 5 tips on how to use Pinterest to take your Shopify store marketing to the next level. Your pinboard then also becomes the inspiration platform for your assortment and replaces the classic strolling in the city center, especially now in the pandemic .
First of all, the question arises – why Pinterest at all?
These aspects speak for Pinterest marketing
In any case, the search engine character speaks for this. Pinterest is significantly decelerated compared to Instagram. This means that your pin can be found months or even years later. In addition, the organic reach is decreasing more and more, as we see it for example in the case of the experience on Facebook. This is not as seriously noticeable on Pinterest. And the last point, which then also convinces you – you have a direct interface between Pinterest and Shopify, with which you can then more easily create advertising campaigns and furthermore track your traffic. But that’s not what this episode is about. To get started, you should create a Pinterest business account and verify it.
What are Pinterest pinboards / boards?
Now it’s time to create content. Pinterest has visible and secret pinboards for this purpose. You can think of pinboards as the photo albums on Facebook. They give your individual pins a frame. These can be e.g. be created on a topic-specific basis. You sell both sporting goods and outdoor equipment in your Shopify store? These are two different target groups. Accordingly, you can separate your pins for the respective target group in topic-specific pin boards. But why are there these secret pins now?
Push your Shopify store with Pinterest - The guidelines
You probably won’t create 10 pins at once. That’s why you can take your time and fill this board piece by piece until you have about 10 pins and it makes sense to make this board public. But no filled board without pins – so what to look for in pins. Since you could fill a separate video with this question, let’s break it down into two aspects for Shopify merchants. On the one hand, you should adapt your content to this platform in terms of format. That is, the pin should be 1000 x 1500 px or at least have the same aspect ratio. In addition, make sure that the font in your pins is large, as the majority are mobile users. If you are not a designer, we recommend Canva as a really simple Photoshop alternative.
With it you can add text boxes, logos or similar to your product photos.
The second aspect is the use of rich pins.
Push your Shopify store with Pinterest Rich Pins
A Rich Pin is, in effect, a small advertisement for you as a Shopify merchant. With this you can create product rich pins, which will automatically show the current price of your product, the availability and the link to the product. This is preceded by verification, as mentioned before, by adding an HTML tag to your Shopify store so that Pinterest knows which store is yours and can transfer the data. Other tips that we can give you in this regard are actually self-evident – that you should stay true to your corporate identity, which is, for example, a good thing. The first thing you need to know about Pinterest is the color scheme and that you should also use hashtags to increase your reach, especially in the beginning. But how often should be pinned?
This is why you should use third-party pins
To answer this question, I would like to once again point out the social aspect of the social media platform Pinterest. You surely know annoying methods on other platforms how to increase your reach. Follow-Unfollow, Sub 4 Sub or maybe the phrase “Hey, I really don’t want to sell you anything, but let’s see how we can share our networks” sounds familiar. On Pinterest, on the other hand, it’s common practice to pin other posts. Which is ultimately nothing more than the share function on Facebook or share function on Instagram. This is not annoying, support the other, this pin you with luck also and you generate interaction for the algorithm. Of course, these should not necessarily be completely off-topic pins. Instead, pins that you stand behind and that have something to do with your industry. But in what proportion should you do each?
How often should you post?
Remember the 1:4 ratio. One own pin on 4 foreign pins. You can of course pin more per day, but keep in mind the ratio. And as with other social media platforms. It’s the consistency that does it. Try to maintain a regularity. This sounds like a lot of time and work, which indeed it is. But you can at least compress them?
How so? With planning tools such as Tailwind. With this, you could then pre-plan your posts for the coming week on Sundays. Just make sure that you also check the quality of your third-party pins. Because pins that lead to 404 pages do you more harm than good.
Push your Shopify store with Pinterest - This is why you should use group boards
Now finally to the probably best tip in the matter of gaining range. You are probably already familiar with Facebook groups like “Shopify Germany” or “Dropify”, which usually have several thousand users. What’s the good of it? If you post there, you reach people with the same interest and, above all, more than you would reach organically. Unless you’re already social media tech savvy, but then you probably wouldn’t have read the blog this far. These exact groups also exist for Pinterest, called “group boards”. Group boards work just like regular Pinterest boards. With the exception that other Pinterest users are allowed to pin along with the owner of the board. But how do you get access to member-strong boards now. Unfortunately, you can only access this by invitation. The host of the group is always the first person in the list of members.
If it is desired that the group scales, then the founder has left a contact note in the group description.
So write nicely and the reason why you want to join the group, but on the other hand also what you could contribute to the group, as a message.
If you have any questions about Shopify or Pinterest feel free to contact us
I hope we were able to give you a little insight into how you can turn your Pinterest pinboard into a digital store window for your Shopify store and thus pick up potential new customers who will inevitably have to take their stroll through the city center online. If you have any questions about social media, contact our experts or make an appointment directly here.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
