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Shopify Dovetale
Influencer marketing tool for online retailers
Shopify Dovetale is the new influencer marketing app for your online store. With this creator management tool, you can search for specific influencers or set up a candidate page to find the right affiliate partner. See more in the video.
Shopify Dovetale - New Influencer Tool
Another new tool, feature or rather platform behind which Shopify stands is Dovetale. What that is and how far this platform simplifies the collaboration with influencers, you’ll find out in this episode. But first, again fundamentally the question – What is Shopify Dovetale? For this, we cite Shopify’s own definition:
What is Shopify Dovetale?
Dovetale allows you to manage a community of influencers, affiliates, and authors who work with your brand. You can use your Dovetale community page to showcase your community program and collect applications from potential community members with the community application page. You can determine how your community page should look and what questions should be asked on your community application page to better get to know community applicants before accepting them into your community program.
The origins
Originally from Australia, Dovetale was founded in 2016. It’s an influencer marketing tool that gives you specific user research data and insights on influencers to help you build your own picture of which influencer fits your brand. By the way, if you haven’t worked with influencers at all yet, we recommend our article on it. But now Dovetale was acquired by Shopify in mid-April and is ready for you to install. To do this, you just need to go to the app settings in the Shopify admin area and search for Dovetale.
Shopify Dovetale Summary
So, in summary, this is the extension to find creative minds for your brand whose influence you can benefit from. But Dovetale goes even further here, it is more or less a creator management tool, you manage your affiliates and are thus always up to date. What are your experiences with influencer marketing so far? Are you already betting on it? And if so, was it able to boost your sales? Feel free to write it in the comments to share your experience with the community. Otherwise, we at eBakery will help you as a Shopify agency, but also social media agency, to optimize your store and create a sales-oriented online marketing strategy. Make an appointment for this with our experts. We are looking forward to your project.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
