Technical background

The link of an affiliate offer contains a special code so that the merchant can clearly identify the affiliate, e.g. the blogger. The affiliate then receives a commission for the mediation between the customer and the merchant, depending on the business model. Some business models pay after clicking on the link, others give a commission for each purchase made using the link.

Let’s look at an example of this using a travel blog:

A travel blog reports about a particular trip and recommends a special pair of shoes for it. The reader is planning to go on exactly the same trip in a few weeks and would like to buy the recommended shoes for it. In the blog article, he finds an affiliate link for it, which redirects him to the retailer’s site, where he now finds exactly the pair of shoes and buys them. For brokering the purchase, the blogger now gets a commission, since the purchase was completed via the affiliate link he had used in his article.

Theoretically, affiliate marketing can be done on any platform. However, all beginnings are difficult and also in affiliate marketing you need perseverance and stamina. You can start a blog, a podcast, or a YouTube or Instagram channel. The important thing here is to create good content and thus build up reach.

Market own websites and social media

Maybe you already have a platform where you are active and have some followers, then focus on your content next. Because to be successful with affiliate marketing, you need to create high-quality content that affiliate links fit naturally into. Among other things, this requires the development of a sophisticated marketing strategy. The best way to do that is by solving your followers’ and readers’ problems, not just sharing links to best-selling products. Also, readers or followers need to build trust with you, since they are buying a product based on your recommendation. This means that you should also only recommend the products that you really know well. In addition, it makes sense to focus on a niche, so that your visitors know in advance that they will find exactly the right product with you.

So behind affiliate marketing is a lot of work, which should not be underestimated. However, if you have a passion about a particular topic and can recommend products as a result, don’t miss out on affiliate marketing.

eBakery helps you with content marketing

We hope we could help you with this video. If you have any questions, feel free to drop us a line in the comments! As a content marketing agency, we can also help you with affiliate marketing and make sure you monetize your content. If you are interested, please feel free to contact us via the contact form.