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Shopify Editions Summer 2024
All changes explained
The new Shopify Editions Summer 2024 update was released on 24.06! A reason to take a look at all the important new features and review them for you in this video. Shopify Markets has been renewed, the Shopify AI features have been improved, Shopify Analytics has been made even more flexible, the checkout has been improved and B2B has also been upgraded. More information can be found in the following video.
Shopify Editions Summer 2024 - What's new?
But now let’s go through the most important new features in detail and start with Shopify Markets, the big new announcement that lives up to the motto “Unified”. Markets can be seen as a command center for your online store, retail trade and B2B business centralized in one tool. As you can see here, stores from different locations are managed in one menu item. As just mentioned, it is subdivided into B2C, retail and B2B and then subdivided by location within the containers. However, this not only simplifies administration, it also makes it much easier to tap into new markets. If you previously only had a German online store and now want to sell to the UK, you can create a new market with just a few clicks. You select the desired country, then configure the individual product catalog, depending on what would sell best in that country.
International trade with Shopify Markets
You can also simply take over the entire catalog of an existing store. You can then check the automated currency adjustment again in detail and adjust prices for this country if necessary. The practical thing is that you can simply adopt the theme you are already using, but still have the option of customizing it specifically – for the UK market in our case – if you wish. You can also make global price changes if you want to change your bestsellers, for example. in your store at a 5% discount. You always keep an eye on the individual figures for each market by displaying your sales, orders and conversion rate in the Market tab so that you can react quickly and efficiently. The practical thing is that the basis is your individual store, on which everything else is built, as you have just seen. No time-consuming data synchronization between different individual stores is necessary. However, it is not yet clear when the function will be rolled out and we assume that it will be available as a Shopify Plus feature. We will let you know when there is more information on this, so it is always worth subscribing to the channel
Shopify Markets vs Shopify Managed Markets
In addition to Shopify Markets, Markets Pro now becomes Managed Markets. But what is the difference here? This overview provides us with information. For managed markets, there are even more local payment options with a better transaction success rate. You can offer 136 available currencies with Managed Markets, but simply pay out in USD. The Pro version also protects you against fraud and chargebacks by automatically checking every order.
But what exactly is new?
Shopify Editions Summer 2024 - What's new at Shopify Markets?
You can now see directly on the product page in the admin area which products are subject to restrictions in which countries and for which reasons. In this case, it has to do with the size and weight of the product. In addition, customs duties and taxes can now be priced directly in the product without necessarily having to display this item in the checkout area. In addition, even more shipping options are now offered. If there are any change requests after the order process, these can now be easily adjusted afterwards without having to worry about customs duties and taxes, as these are adjusted automatically.
Shopify Editions Summer 2024 - The AI innovations
But what’s new in the Shopify Summer Editions 2024 update in the “Artificial Intelligence” segment?
You should already be familiar with Shopify Magic from our last update. One part of Shopify Magic is Sidekick, which we have already described in detail in the linked video have gone through. This is now even more sophisticated. Ex. for specific statistics. You want to sort your customer data by country, but don’t know how? No problem, Sidekick gives you instructions. Do you want to create a discount campaign exclusively for your best customers? No problem, Sidekick creates a code from your details that only shows you your best customers, creates a discount code for you afterwards and the emails can go out to your loyal customers, saving you a lot of time. You can also save this with Shopify’s second AI tool – the AI Media Editor. This has also existed since the last Shopify Editions event and gives you the option to change your background based on AI, among other things. This feature will now be available in even more areas of Shopify, such as the store editor, the email editor and all other areas in which image media are used.
And not only on the desktop, but now also in the mobile Shopify version.
The new style settings
Speaking of store customizations – there are also new features for the Theme Editor. The style settings now give you even more flexibility within your containers such as the image gallery. You can now, for example adjust the alignment, enlarge or reduce the columns between images and align images flush for the mobile view with one click so that they fill the screen. Furthermore, Shopify thinks for you and only integrates the “Show all” button if there are more products in the accordion block than can be displayed.
Shopify Editions Summer 2024 - Shopify Analytics
But your Analytics overview has now also been expanded. Here, we listened to the retailers and integrated the most important questions as retrievable statistics, such as “How was my turnover this week compared to last week”. If these values are not enough for you, you can go even deeper and use all combinations with the parameters shown here to display the values you need. This means you could also create and save your own preset so that you can always see it in your home dashboard. This means that this area is now fully customizable.
The Hydrogen Visual Editor
The revised Hydrogen Visual Editor for headless storefronts also offers individual design. The new visual editing mode is designed to enable optimized and resource-efficient team collaboration. For example, developers can create templates so that even non-programmers can create new pages with just one click or make changes via components. This means that the unified approach is also fully justified here, as all data integrations, be it meta objects, elements in the store or APIs, are possible at any time via the common interface. As you can see here, several people can work on it simultaneously, work steps are documented, comments can be stored, colleagues can be tagged in it and workflows can thus be optimized.
What does the new split shipping function offer?
However, not only internal processes were considered in the course of the Shopify Editions Summer 2024 update, the customer was also taken into account. With the split shipping function, customers can now decide in the checkout whether they prefer to choose the variant with the lowest price or the fastest delivery time if products have different delivery times. But there are also some innovations for retailers. The Checkout Blocks known from the last update are now available free of charge for Shopify Plus merchants. This allows individual blocks within the checkout to be adapted without programming knowledge.
All plans now also have the option of customizing their thank you and order status pages using apps.
Shopify Editions Summer 2024 - All B2B innovations
Finally, we come to the B2B innovations for Shopify. Merchants can now offer their B2B customers manual payment methods in the checkout, such as bank transfers, checks and international bank transfers. Early Access for all plans has been live since 24.06. Shopify Plus merchants can look forward to the new Trade Theme. Trade was specially developed for repeat and bulk purchases in wholesale. The Trade theme is available to all merchants, but already comes with support for all advanced features for merchants on Shopify Plus.
Shopify agency eBakery
These were the most important changes in the Shopify Editions Summer 2024 update. As always, all other features can be viewed in detail on the Shopify page. But now we’d like to know which one is your favorite. Write us your favorite feature with a short explanation in the comments. If you still have questions about the new update, please leave a comment below the article. Our store experts will be happy to take care of the more complex issues. We are happy to support you as a Shopify agency as well as a Shopify Plus agency. Make an appointment directly here.
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