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Shopify Editions Winter 2024 Update
All changes explained
The new Shopify Editions Winter 2024 update is here!
We summarize for you which changes you can look forward to from now on. Be it the new checkout editor, the increase in the variant limit for products or the completely new AI image tool. We will show you all the new features, demonstrate them and highlight the benefits for you as a Shopify merchant.
The product variant limit has been increased
Let’s start with the new product features that Shopify offers you. Retailers with many product variants will be familiar with the fact that one parent article can suddenly become more than 100 child articles due to different colors, sizes, etc., which has led to a problem in the past due to the 100 variant limit.
This problem is now a thing of the past, as 100 now becomes 2000. 2000 product variants are now possible in your Shopify store. This makes it difficult to manage, not to lose the overview and to present it clearly in the store frontend, you will now think. This is exactly where Shopify comes in with the Combined Listing App.
Shopify Editions Winter 2024 Update - Combine multiple products into one listing
This allows different variants to be combined in one product listing. Previously, Shopify merchants who wanted to display all variants of a product in a single product Listig usually had to create each individual variant as a separate product in Shopify. This is now a thing of the past.
Despite the centralization, individual URLs are displayed, which is particularly necessary for specific product campaigns. But that’s not all that’s new in the product section. What also saves you time and nerves is presented by Shopify as a new “standardized product taxonomy”. This means that when you create a new product, attributes are automatically created and assigned. This makes it easier for you to automatically create variants and classify them.
Shopify Editions Winter 2024 Update - The online store updates
But a lot has also changed in terms of online store presentation. With the new Reusable Theme Blocks, it will now be easier to transfer recurring elements. For example, do you work with different theme blocks, you will have noticed that they also offer different features. So there is no uniformity. With the reusable theme blocks, store developers now only have to create them once and can integrate them quickly and easily in different places.
More flexibility for the Theme Editor
On the other hand, you now have more flexibility when it comes to e.g. the arrangement of the blocks within a section. Previously, the parameters within a block, such as image, headline, description and links, were predefined. But what if you want the text above the picture? This is now possible. This means you can rearrange or add existing parameters.
Shopify Editions Winter 2024 Update - Customize your checkout
Now let’s move on to the checkout changes. With the new checkout extensibility and customization option, you can now customize it freely and easily, as you know it from the Theme Editor. This means that everything from the shopping cart to the thank you page can be optimized according to your own ideas. More than 90 new Shopify apps and 14 new APIs and updates will help you. This makes Shopify one of the store systems with the most high-converting one-page checkouts. This has increased by 95% over the last few years in terms of page load time. This not only makes you happy as a store owner but also your customers.
Configure customer accounts individually
Speaking of customers, the Shopify Winter Editions 2024 update has also made some changes in terms of customer account management.
With the new Customer Account Extensibility, developers can customize storefront views for each customer group individually. The whole thing works with the same architecture as you can now find in the Checkout Editor. As an application example, Shopify mentions here that, for example. the profile information for a specific customer can be expanded.
What are the new store credits?
One point is the store credits. If a customer wants to purchase a certain product during a discount period, only this product is out of stock, then the retailer can offer the customer a store credit of e.g. 10, which the customer can then use to buy the product at a reduced price when it is available again. Such individual information can then be easily displayed thanks to Customer Account Extensibility.
Shopify Editions Winter 2024 Update - Loans for merchants
But what if you don’t currently have the financial means to offer enough goods?
This is where the Shopify Capital extension Term Loans comes in. This defines fixed repayment amounts for a fixed period. A good alternative to keep bestsellers in stock and secure your cash flow.
Everything new about marketing
But to secure this, you need customers, which you in turn acquire through the right marketing. With Shopify Audiences and Shopify Campaigns, this is also taken care of in the Winter 2024 Update. Shopify Audiences now promises to target twice as many potential buyers with targeted, high-performance ads. Shopify itself says: “We’ve introduced smarter algorithms that maximize performance on key advertising platforms. Most merchants are doubling the size of their retargeting audiences with improved custom retargeting boost lists”.
This means that individual target groups are created for your product range, which you can then use for ads on Meta, Google, Pinterest, Snapchat, TikTok and Co.
Place advertisements directly in the store app
Or you can use Shop Campaigns directly. A program with which you can place advertisements within the Shop app. If you are not yet familiar with the store app, our video is also linked here. The special thing about Shop Campaigns, however, is that you do not pay for PPC, i.e. Pay Per Click, as with Google, which means that you are charged for every click on your advertisement, but Pay per Acquisition, which means that you only pay the advertising costs for paying customers.
Shopify Editions Winter 2024 Update - The new B2B features
Before we get to our AI highlight, we present you with 4 more new features within the update.
The first concerns all B2B retailers. Specific accounts can now be created for sales representatives and specific roles can be assigned. For example, an employee can now be granted specific rights so that they can place orders for a particular B2B customer and have access to all important customer information. The new function “Restrict permission to the assigned company location” now makes it easier for the admin to grant the sales representative sufficient rights without granting him full admin rights.
Fulfillable Inventory
The second innovation is primarily aimed at international retailers and prevents customers from seeing products in your store that are not available in their region. In the Shopify example shown here, you can see that the product in the color “Ice” is available in the USA, but is out of stock in the UK. The new Fulfillable Inventory feature helps to ensure that there are no unnecessarily incorrect orders or expectations.
Core Web Vitals now also in the Shopify Dashboard
To keep an eye on the performance of your store at all times, the dashboard has now also been updated and the Core Web Vitals have been integrated. This means you now have an overview of your page load times, layout stability and responsiveness from your backend, which you can use to analytically improve your rankings and conversion. But even the best converting store has a challenge to overcome – returns. This always means a loss of sales for you as a retailer. The question is – always?
Shopify Editions Winter 2024 Update - Simply exchange instead of returns
Shopify has also started here and integrated an Exchange feature. Instead of just returning the goods because, for example If you don’t like the color, you can now change it. So that the customer receives the same product in a different color.
This is available especially for Shopify Plus merchants
Especially for Shopify Plus merchants, there is now also a new tool called Feature Test Drive to test new features, such as the Shopify Plus Shopify Shop. to test the Exchange module before it goes live in all stores.
Now let’s move on to one of the highlights of the Winter 2024 update.
Shopify Editions Winter 2024 Update - The innovative AI image tool
The age of AI has already been ushered in by Shopify Magic and Sidekick. Magic is an AI tool that automatically generates product descriptions, while Sidekick is an AI-driven chatbot. Shopify is now going one step further and integrating AI into its media editors. It will now be possible to use prompts, i.e. textual instructions, to enhance your sterile product photo, as some people are already familiar with from Photoshop. This means that if you photograph your products in a white box but would prefer a more thematically appropriate background, this is now possible with little effort. This means that your product can be cropped and the background either created by AI or specified by you by simply uploading your desired photo file.
What Shopify says about the new AI tool
Shopify itself writes: “With Shopify Magic, you can change the background of a product image. or replace the background with either a solid color or an AI-generated background. You can choose from scene presets, generate a new background with descriptive keywords or short sentences, or select an existing image from your store library as a reference for the background generated by Shopify Magic.” We think this is a very powerful and innovative new feature.
Shopify Editions Winter 2024 Update - Summary
These were the core features of the new Shopify Winter Editions 2024 update. If you also want to know what else is new, you will receive the information in the next few weeks either on our channel, so it’s worth subscribing. Or in written form already now on the Shopify Winter 2024 Page. But we would be interested to hear your opinion. What is your highlight feature?
The variant extension to 2000? The Checkout Editor? Or the new Shopify Magic feature for product images?
Write it to us in the comments.
Shopify agency
If you are now convinced by the Canadian store system and would like to switch from your current system or have your existing Shopify store optimized, we at eBakery will be happy to help you as a certified Shopify partner. Make an appointment with us directly here.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
