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Social Signals SEO relevant?
3 tips how to increase your Google rankings through this
Social signals include likes, comments, shares, and all other social media interactions. But do they have an impact on your ranking? We give you 3 tips on how to improve your Google rankings with the help of social signals.
Are Social Signals Google Ranking Factors?
Few things have become as important on social media as engagement. Likes, shares and comments are the measures of success. But are these social signals also Google ranking factors? First, let’s take a look at what social signals are: Social signals can also be understood as feedback from users. They are interactions between users on social networks in the form of: Likes, Comments, Shares, Saves, Pins, Retweets, Snaps, Emojis and Smileys.
How the algorithm works
How much influence social signals really have in website ranking is still controversial. What is known, however, is that the Google algorithm uses these signals to determine the quality of a page. However, Google cannot track all actions, which is why the signals do not count as a ranking factor. Still, research shows that there is a correlation between a strong social media presence and a high ranking on Google. What can be said for sure, therefore, is that social signals help influence Google rankings, especially when it comes to gaining backlinks. So how can you use this knowledge for SEO? We have a few helpful tips for you.
Posts regularly
Posts and social media profiles that are very popular rank in the SERPs. Therefore, it is important that you post regularly and also keep your social media accounts updated. This is how you optimize your profile for the search engine. Videos in particular are a good way to do this, as Google has also been playing them out in search hits for some time now.
Influence social signals through backlinks
High quality backlinks are a ranking factor. Links on social media are therefore very important. When users interact with you on the networks by sharing and linking to your high quality posts, you get more reach and at the same time more visibility on Google.
Content marketing through social media
Content marketing can be done very well via social media. On the one hand you increase the reach of your website and on the other hand you build your brand. If users already know you and visit your site directly through Google, Google will rank you more and more as an expert and therefore higher. The bottom line is: social signals are not an official ranking factor, but they do play a role in ranking that should not be underestimated. If you have problems finding the right strategy for your social channels, we are happy to help you as a social media agency.
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