Search Engine Ranking Agency

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Search Engine Ranking Agency

A good search engine ranking agency will ensure that you can save advertising budget. Through a sustained good placement on Google & Co. you will always land far in front in the searches of your target group and thus receive many clicks, and thus more sales.

Search Engine Ranking Agency

A good search engine ranking agency will ensure that you can save advertising budget. Through a sustained good placement on Google & Co. you will always land far in front in the searches of your target group and thus receive many clicks, and thus more sales.

Search Engine Ranking Check

First, we analyze your current ranking. For this purpose, we use various tools, such as Google’s suggestion search. You can also easily do this yourself by opening a new browser window in incognito or private mode.

For Google Chrome, it looks like this:

inkognito-fenster

And with Firefox like this:

inkognito-firefox

This causes you to start with a “clean” browser, i.e. without cookies and without your previous search results. So you search like your target audience. Now call up the search engines of your choice, i.e. google. com, bing. com or perhaps duckduckgo.com. Now search for your products or services and see where your website, or online store shows up.

If you do not appear among the first 7 results, you should urgently use the services of a search engine ranking agency.

Of course, this is only one indicator, there are far more options available to check your positioning. In addition to this check, we will of course also examine the reasons why your company is so far behind and what measures we will implement to improve this. You will receive a comprehensive report and an estimate of how long the implementation may take.

Search Engine Ranking Criteria

There are a variety of criteria that affect your search engine ranking. Since search engines regularly check and improve their algorithms, they also keep changing. What works well today can be outdated in a month and cause a worse ranking.

One of the biggest changes was Google’s “mobile first” offensive. Until then, the majority of websites were only optimized for desktop views on the computer. But since more and more people are going online on mobile devices, including tablets, Google has launched this offensive. Those who did not provide an additional mobile-optimized website in addition to the desktop variant after the deadline dropped in the ranking. Such big changes are announced long in advance, so that all website owners have a fair chance to develop something like this.

As a search engine ranking agency, we always keep an eye on upcoming changes and adjust affected websites in time, so that you can keep your good ranking, or rise in ranking after the change and thus end up ahead of your competitors.

A fast server

In addition to a mobile version of the website, factors such as a fast server are also included. If your website does not respond within 3 seconds of being called up, almost half of the visitors are gone again. In our hectic times, no one wants to wait long, and browsing should be quick. If your visitors have to wait longer and longer to move from one page to the next and from one product to the next category 10 or even more seconds, it frustrates and customers bounce.

We check this criterion on your server and can offer you high-performance servers that deliver the desired results quickly, even with many accesses.

Good content

Your products and services should be presented appropriately. Especially with products, product images are crucial. They must represent the product as well as possible, but must not become too large. Therefore, we create perfect product images for you and compress them so that they are quickly delivered to your visitors. Your products and services must also be well described. For this purpose, our SEO experts also sit down and analyze your previous texts. Nothing is worse than taking over texts from the manufacturer that are already included in many other stores or maybe even having no text at all.

The search engines analyze your content and notice if something is somewhere else and penalize it. This duplicate content can be the deciding factor why your competitors are ahead of you.

The URL structure is also an important factor, as search engines analyze the addresses of the products from front to back. If it says www.onlineshop.de/5412698/kategorie12/artikel34, it has no significance whatsoever. If this is changed in www.onlineshop.de/latex-wandfarbe/rot, this change will help to get a better ranking.

Backlinks, links from other sites to yours, are also an important factor. If you are an expert in your field, you should run a blog on your online store and also write for other appropriate websites. Here you can deposit backlinks to your website and thus draw attention to your online store. But be careful – bad backlinks can also hurt your ranking. Whether you already have backlinks and what quality they are, we find out and a backlink analysis.

Improve search engine ranking

With the measures we propose, which we present to you in a concept, you should achieve better rankings in the medium to long term. Some factors we have not discussed here yet, because they do not always fit for every online store as well. We would be happy to create an individual concept for you that is tailored precisely to your company.


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