Made famous by Siri

The function became famous primarily through Apple’s voice assistant Siri. What is special about this type of search query is that it consists of spontaneous sentence constructions. Voice search queries are also usually longer than written queries. Text-based queries often consist of only 2 to 3 words, while 7 to 9 words can be expected via voice search. Voice search is also changing users’ search habits. For example, if a user were to search for a sports shoe from Adidas, he would search text-based for “sports shoe black Adidas”, for example. Via voice search, the query would probably look more like “Where can I buy black Adidas sports shoes?”. The search results are accordingly different.

Changes in SEO

For the topic of SEO, this means a change. Until now, the selection of the right keywords was crucial for the success of SEO. Through voice search, however, it must now also be possible to provide answers to spoken search queries. Also, you will only benefit from Voice Search if you are ranked high, which makes Google’s ranking factors all the more important.

Now that you know the problem, we give you 6 tips for voice search optimization.

Provides answers

For voice search optimization, the most important thing is to respond to questions with the right answers. It is important that you know the possible questions of your target group. You can look them up on FAQ pages, for example. So familiarize yourself with exactly what your customers might ask, taking into account how those questions would sound spoken. Then integrate these questions into h2 headings, for example. This is even evaluated positively by the Google algorithm.

Long Tail Keywords

As Google is increasingly treated by users like an assistant that you talk to in complete sentences and that answers in complete sentences, the focus is shifting from single short keywords to long tail keywords.

Optimizes local search

In voice search, local things are conspicuously often searched for. So you should definitely make sure that contact details, opening hours and locations are kept up to date. This information should not be missing in any case!

Mobile First

Almost all search queries are made via mobile devices. So make sure that content is displayed perfectly in this view and that the loading time is low at the same time.

What you should not forget in general optimization is that voice search focuses on people and their language. If you know the questions of your target group and provide the right answers for them, then you are properly prepared for voice search.

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If you have specific questions about Amazon SEO, we are your contact and can help you comprehensively. Do not hesitate to contact us and ask us your questions directly.