The right keyword research for Amazon

To make your products easy to find on Amazon, you can tag them with certain keywords. Keywords are not only used for advertising campaigns on Amazon, but are also stored in Seller Central for the items. Also, you should use them in the bullet points, title and item description to achieve maximum success.

Demonstrate tact, however, because simply mentioning the whole text full of keywords without context is not good. Try to place them well and not overdo it. Nevertheless, the search engines as well as the customers should know what your article is actually about.

There are several other factors that determine how well your articles are found. But with the right keywords, you can give it a leg up. For this it is important to know which are the right keywords.

Keyword research for Amazon

An initial keyword research for Amazon can be quite simple: look at the suggestions on search engines.

Google Suggest

As a first port of call, you can use Google Suggest . To do this, go to www.google.de and write the name of your item, for example “sweatpants”. Google immediately gives you more ideas, because the search terms that now appear have already led other searchers to success. Now check how well these terms fit your article and add them to Seller Central.

Google Keyword Planner

The second place to start could be the Google Keyword Planner. This is available to you free of charge as soon as you have registered for Google Ads. You don’t have to plan or even run ads to do this.

The Keyword Planner can be found here: https://ads.google.com/aw/keywordplanner/home

Here you can enter different keywords, or simply your article. Google will then pick out which keywords match your article based on other people’s previous searches.

Reviews

More often than suspected, reviews from other users can also help. Look at your competitors’ articles and, of course, your own if you already have some. The writers often, without knowing it, bring in their own keywords that you should blithely use. Especially slang terms or abbreviations are useful if they are really used officially.

Amazon Auto-Suggest

Just enter your item name or a term for it in the Amazon search. The suggestions that appear at the top are most likely the best terms that you can take for your articles as well.

The Amazon search algorithm is pretty sophisticated – so why not just use it yourself? It’s the easiest and fastest way to get more keywords and it’s right under your nose.

Further tools, partly with costs

Then, yes, there are other bright minds who have tackled the topic of keyword research for Amazon. Their ideas then gave rise to tools such as Amalyze, Sistrix and Keywordtool.io. These websites search for the best and most useful keywords for your articles based on the auto-suggest function and some other criteria.

Long-tail keywords

Searches in search engines have become very intuitive. Instead of searching for “sweatpants ladies”, for example, as in the past, longer and longer sentences are searched for. This is also due to the fact that current smartphones are voice-controlled and searchers simply say the sentence that comes to mind.

As a long-tail keyword can then also come out “sweatpants for women in leisure”. You should also pay attention to these keywords if they are not too specific.

The right keyword research

A good research may take time, but in the end it will bring you a lot. We are happy to help you with your research and plan your articles and advertising campaigns to make you even more successful on Amazon. Why not arrange a free initial consultation right away?