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What is Local SEO?
Be found on Google for your location
Today the question arises: What is Local SEO? How does that even work? And what factors play a role in this? The goal is to end up being found in the first 3 results on the first Google page for your location. Argin Vartanian explains how this works in a guest article.
Guest article by Argin Vartanian
My name is Argin Varanian, I am the founder and CEO of Marketing Natives – a full-service marketing agency in Frankfurt am Main. What is actually
Local SEO? Local SEO is the term used to describe the search results that are broadcast using Google Maps. This means that Google Maps knows exactly where you are in a search query and spits out the results that are most relevant in your area.
Of course, in order to intercept these searchers as a local business, it is important that you do Local SEO and optimize your Google My Business account so that you are considered relevant and trustworthy for that particular search query.
If you look at a normal search results page on Google, you’ll see that Maps only passes three locations as suggestions before you click “More Results”, of course.
What is Local SEO? - These are the goals
The goal in Local SEO is to be among these three suggestions, of course, to bring the searcher to your website and your local business.
How does that work? We optimize your Google My Business account for the relevant keywords and see that we establish relevance for Google. Here you have to consider: What is my competition currently doing? How is the competition positioned and which keywords are actually relevant for searchers?
There is no point in optimizing a keyword that has no search volume. Because at the end of the day, no new customer will emerge here. Of course, we should check which keywords are interesting and optimize the Google My Business account accordingly, which brings a large search volume.
We help small and medium sized businesses in the area of Local SEO by analyzing the Google My Business account once completely and see where are the deficits compared to other competitors and where can we do explicit optimizations to establish relevance and be more trustworthy for a Google search result there.
Of course, Google wants to spit out the best possible result. To be among the best search results, it is simply a matter of building trust and relevance. We take care of this completely as a full-service agency. We offer besides Local SEO
of course also offer other services. For example, Local Citation, where we use business directories and various listing options to present your company to the outside world in a uniform and homogeneous manner. This is an entry-level product which has a great effect – also called listings. In addition to listings, of course, we also offer website SEO in the classic sense. Google AdWords, social media and of course video marketing on YouTube or other portals. Social media, of course, includes management or ad placement. On TikTok, too, of course.
If this is of interest to you, feel free to stop by. Ask if your current situation is okay or if there is room for improvement.
What is Google My Business?
We’ll break it all down again and go into more detail about the points we discussed. For those who are just business starters, a little explanation on what Google My Business is all about. At the end of the day, it is nothing more than a business profile on Google and should be mandatory used by you if you own a retail store, offer services, but also want to build a brand as an online retailer. Just for fun, enter Marketing Natives and you will see the local business entry of Argin’s agency without having to scroll. This allows the prospective customer to get reviews directly, make an appointment, and have a location of where the business is located. If you don’t have a company profile on Google yet, eBakery will be happy to help you set it up and optimize it. But what exactly is Local SEO?
What is Local SEO? - These parameters are crucial
First of all, it is obligatory to fill in all possible data in Google My Business. That is: address, phone number, opening hours. Also, the website should be linked and verified. On the website it continues – keyword: “OnPage optimization”. The metadata should contain the main keywords. So if you want to be found under “lawyer in Berlin”, this should also be present in the metadata. Also ensures that in each case the relevant pages are indexed. You can do this for example. yourself by entering “site:https://website.de” in the Google search. If the page is displayed in Google search, it is also indexed. If this is not the case, you can submit a sitemap via Search Console. rank for several cities, you can of course not place these city names in the metadata of the homepage, instead one approach would be to create landing pages for them. Each landing page is then optimized for the respective city both on-page and in the metadata.
Are Social Signals Relevant for Local SEO?
Furthermore, there is a heated discussion about whether social signals play an important option in Local SEO. Whether or not, you should explore every possible option. That means for you: NAP in the social media always specify, so name address and phone number. Use geotagging if possible, e.g. in the form of hashtags. However, what contributes significantly to the ranking are ratings. However, these should be obtained honestly. Buying usually gets you nowhere, and reviews from friends also tend to stand out. One restaurateur’s strategy, for example, was. instead times, after the meal to give out a chai, with the request but to leave a review. Borderline, but within the realm of possibility. So get creative here.
Google SEO Agency eBakery
These were once a few of the relevant factors that contribute to your ranking. For more, feel free to contact us at eBakery or Argin to improve your SEO. We are happy to support you as an online marketing agency, Google Ads agency, but also classic social media agency. If you have any questions about search engine optimization, we will help you as a professional SEO agency Frankfurt.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
