Add social media buttons in Shopify

How to link Instagram / Twitter & Co. correctly

How you can add social media buttons in Shopify to link Instagram, Twitter & Co., we show you in this Shopify tutorial.

Add social media buttons in Shopify - How to do it

in this video we show you how to integrate your desired social media accounts elegantly as clickable buttons in the Shopify Shop.but first we ask ourselves the question – Why at all? After all, you use your social media accounts to direct new customers to the store and then generate sales. Well, if that’s the only use your Instagram / Pinterest or Twitter account serves, then you’re going to have a hard time in the long run. Because nobody likes pure advertising. You should have on your Instagram account for example. provide added value.

Do store and social medias offer different added value?

This can be an insight into your company, a product presentation via story telling or answering individual questions. So if the store and social media channels offer different added value, it also makes sense to follow you. Of course, you can then also announce discounts, contests and the like there. However, the mix of added value and advertising should be right. That’s why it makes sense to create a social media strategy. If you do not have this yet, we at eBakery will be happy to help you as a social media agency to develop a strategy specifically for you.

How to add social media buttons in Shopify

Now that we know what social media links are for in the store, let’s head over to the Shopify backend and apply it. It is a good idea to place the social media button in the footer. Therefore, let’s go to the Themes settings. By default, the Dawn theme is active, which we will also use to show you our plan. Now click on “Customize” and click on “Theme Settings” at the very bottom. Then you will see that a whole bunch of setting options extend to the right. We only need the sub-item “Social Media”. As you can see, all the popular social media presets are already there, from TikTok to Snapchat to YouTube. We will use Instagram and YouTube as examples to show you how to determine the channel links.

Get YouTube and Instagram link

For YouTube, open your channel. You can do this by searching for him in the search form or, if you are logged in, by clicking on “My channel” in the upper right corner. Exactly this page should then also be linked, so do not click on videos or channel info. Take the link from the URL bar and enter it into Shopify. For Instagram the same game, go to your page, so you see your own feed and copy that URL and enter it into Shopify for Instagram.

How to integrate the buttons into the footer

This means that your personal accounts are already stored, but not yet integrated. As I said, from a user experience perspective, it makes the most sense to integrate the buttons in the footer. So we go up to the footer and checkmark “Show social media icons” and save. Now we can check if the correct page was linked by going to the frontend and clicking on it. See it all works just fine.

Shopify agency eBakery

I hope that this was also the case for you and that we were able to help you. If yes, we would be happy about a Like and Subscription, with which you will always be informed when there is something new on our channel. If you prefer to get individual advice or store optimization, take a look at our Shopify agency page and arrange a free initial consultation.

Do you have questions or need an individual offer? Do not hesitate to contact us.


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