Especially for online stores, marketing has to be fast, easy and cheap. Fortunately, the Internet is a pretty thankful place to do fast and cheap marketing if you know how and what your options are. Advertising is especially important in eCommerce, because if no one knows you have an online store, then no one will buy anything. Many online stores are based on Shopify, one of the most popular eCommerce platforms in the world. This makes marketing all the easier.

What is Shopify?

This is one of the most popular online store systems in the world. It was developed in 2006 by Tobias Lütke from Koblenz. Shopify is now used in around 175 countries around the world. Around one million companies rely on the eCommerce solution. It doesn’t matter whether the company is a freshly founded startup or it has been able to establish itself for decades. The best examples of this are probably Babbel, Red Bull or Tesla. What makes Shopify special is that the store system offers everything you need to get started with your eCommerce business. The operation is simple and intuitive. You can get started with your idea right away, so to speak.

Stand out from the store crowd

Shopify offers quite a lot of possibilities, not for nothing it is one of the most popular systems for starting an online store. However, this popularity complicates marketing. After all, the goal for companies is to stand out from the masses of stores and stand out from the crowd.
Of course, the first thing that has to be right is the look of the online store. Shopify offers a range of design options. The store is assembled in a drag-n-drop manner like a construction kit.

In addition to the USP, around which the corporate identity is knitted, you should consider other points when creating the store:

• The site should be optimized for the target audience and potential customer base.
• Don’t over-promise, especially with product copy. Do not make direct promises, but rather paraphrase.
• Expert opinions, trustworthy studies and certificates can create confidence.
• The same applies to votes and ratings of the previous customer base.
• Consumer tips on the products also help with sales.

Shopify Marketing

These aforementioned measures form the basis for good marketing. Because if the website itself can’t inspire trust, even the best online marketing won’t succeed in driving conversion. Many marketing actions can also be completed directly within the Shopify system.
Besides that, of course, you still have the option to advertise outside of this system and still integrate Shopify in the process. Below, we’ll talk about the best marketing opportunities related to Shopify.

Email marketing with Shopify

Email is one of the most effective channels when it comes to reaching your target audience. New customers can be recruited to market the company’s own products. At the same time, the bond with the existing clientele is intensified. In terms of content, regular news about the company, new products or other topics related to you are a good idea. Shopify itself offers only a few options here:

• Mails to new subscribers to offer incentives to shop.
• Mails to new customers after the sale, for example, for upselling.
• Mails to customers to complete a purchase when they already have products in their shopping cart.

However, if you decide to use an external mailing service, such as GetResponse, the possibilities grow significantly, as the two platforms can be perfectly linked, and without any IT knowledge at all. This way, you simply market smarter with actionable data.

Shopify and social media

Today, no successful company can ignore social media platforms such as Instagram, Facebook or TikTok. After all, at least potentially 1.7 billion users can be reached with Facebook and Instagram alone. With Shopify, the product catalog can be linked directly to social media. This makes it fairly easy to create traditional ads or so-called shoppable posts. With the latter, purchases can be made virtually directly on social media platforms. Ordering and payment can be handled within the app.

The advantage here is that advertising could possibly be less dependent on search engines in the future. Google and Amazon in particular may come under pressure from social media sales.

Content marketing for the store

Nowadays, it is no longer enough to just offer products and sell them in an online store. Customers traveling on the site want to be entertained and informed. As already mentioned, this already starts with the product texts, which should additionally contain instructions for use.
In addition, good online stores nowadays have a well thought-out content marketing strategy. Usually there is a blog area integrated into the store for this purpose. Texts, videos or graphics on the products, the company and related topics are made available here.

SEO measures

The optimization of the store for search engines is of course still a big issue. The website will not be found on Google and Co. without solid SEO measures. However, this includes not only a good keyword strategy, but also a smooth performance of the store. Here, of course, you can also work with the tools provided by Shopify. On the other hand, there are a number of effective tools, such as Google Analytics, that can be linked to Shopify to get even better SEO performance out of your own store.

Shopify and PPC

In affiliate and search engine marketing of the Shopify site, pay-per-click still plays a big role. In fact, at Shopify, it’s one of the most important marketing efforts. This involves placing ads in search engines and on websites. You only pay for your marketing activities when the ad is clicked.

Conclusion

Shopify itself already offers extensive marketing capabilities. However, by integrating other programs and services, this field can be significantly expanded to create a more comprehensive marketing strategy for your online store. If you have any questions about the system, feel free to contact us via the contact form.