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Corporate identity, or CI for short, refers to the identity of a company. The term covers all the features and characteristics that define a company and make it distinguishable. The goal of a corporate identity strategy is to create a corporate personality that is independent and unmistakable as well as having a high recognition value.
In this video, we take a look at what corporate identity means and why the topic is important for any business:
Corporate identity is usually summarized into three basic sub-areas. These are also referred to as the pillars of corporate identity.
Corporate Design
The first area is corporate design. This represents the visual identity of a company. Starting from the corporate logo of the website to the design of the company building and employee clothing.
Corporate Culture
The second pillar is called corporate culture. This deals with ways of acting, values, morals and ethical principles. Corporate culture influences the character and style of the company and forms the foundation for the communication concept.
Corporate Communication
The third pillar is corporate communication. This is about the communication of a company both externally and internally. External behavior means, for example, communication with customers or the press. How are newsletters formulated, for example? Internal communication includes communications to employees or an internal company magazine.
Conclusion
In summary, the corporate identity strategy influences all areas of a company. The aim is to give a company a clear profile and clarify its way of working. A company should stand out from the competition through its CI and become unmistakable.
eBakery helps you with corporate design
If you have questions about corporate design or need concrete help in this area, we are an experienced corporate design agency that can help you in a competent way.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
