Customer feedback is the feedback they give after purchasing a product or service from your company. It is the moment when the buyer praises or criticizes the results achieved and the experience lived. Collecting these customer reviews is very important, we can even say that it is essential. And why should Shopify reviews absolutely be? Because it helps you to improve yourself and it is a great advertisement for your business. In other words, one of the reasons to give due importance to customer feedback is to ensure the satisfaction, but also the good image of your company. To make the most of it, REVIEWS.io lists some ways to manage reviews and guides you to increase the level of your sales and strengthen the store/customer relationship.

Rich snippets

Collecting product reviews is almost as important as collecting company reviews. Considering that most of your store’s customers go directly to the product page, collecting and displaying product reviews not only helps build customer trust, but also helps with SEO issues. By continually updating content through the same categorizations, Google understands how to better rank these pages. For the user, they provide additional information about the page, which helps to decide which is the best result for his search even before clicking on the link. Add Featured Snippets to your product pages to rank higher in search results.

Star ratings on Google Sponsored Links

Today, one of the biggest trends in paid media strategy, so-called “Seller Ratings” (little stars that appear in your ads when activated) is a huge competitive advantage for brands. When a star appears in Google results, your store automatically gains credibility. This strategy is simple, but extremely effective and creates added value for the user. Potential customers are more likely to click on your ad this way. To use these reviews, Google requires at least 100 reviews over a 12-month period.

Promote your comments on social media

Satisfied customers are known to be the best advertising. So listen to specific customer feedback. Create posts for your social media profiles where you can directly embed your customer reviews. This allows you to distribute reviews across multiple channels and generate more content without much effort, resulting in more sales.

Link reviews directly to your customer service

If a customer leaves a negative review, contact them, don’t miss this opportunity to show interest. This makes him feel appreciated by your store and also shows that you take your feedback seriously. Also, link negative reviews to your customer service so that you serve these customers with high satisfaction and leave a positive impression of your store.

Read the reviews of your competitors

In this increasingly competitive virtual world, consumers have multiple purchasing options. Competition is fierce, so it’s important to take a close look at your competitors’ businesses to see what area they are doing better than you. This way you can make adjustments to your store to stay one step ahead.

Use ratings in your retargeting on Facebook and Google

Just because a user didn’t complete a purchase on their first visit to your store doesn’t mean they aren’t interested. While most companies retarget customers based on what they’ve viewed, try using the reviews you’ve gathered from other customers. This not only validates your excellent service, but also helps you stand out.

Spread your comments on all comment platforms

You should make sure you have good reviews on all platforms that are relevant to your business. If the ratings are different between platforms, you might lose customers as this is suspicious. Collect these reviews automatically, this creates a basis of trust for your customers or potential customers.

For maximum success with customer reviews

With everything that has been highlighted here, you should consider online reviews as the foundation of any marketing strategy and pay more attention to them as they are directly linked to the customer journey. Customers trust other customers more than a marketing campaign. If you have satisfied customers, they are your best advertisement.

Shopify reviews – decision making guide

Because feedback tools, like Shopify reviews, provide essential information about your audience’s behavior, it’s easier to make informed decisions about investments and business expansion. Gathering customer feedback is essential and should be part of the culture of any company that wants to grow.

Shopify reviews

For all other questions, contact our Shopify experts right here, as a Shopify agency we are happy to support you.