What is Customer Journey?

The customer journey consists of the entire path of the consumer during contact with a brand. From the moment the desire to consume comes to customer loyalty, it goes through this journey.

Customer Journey: Learning and Discovery

The start of the customer journey is through desire. What leads a customer to reach your brand is a search for the product you offer. If the customer, for example, wants to buy sneakers, he searches in Google sneakers, and there you need to articulate in the eye relevant and quality content in the structure of your website. Optimization of SEO With the help of keywords related to your niche market, you can reach the ranking of the first pages on search engines and therefore be found more easily. In the example of Turnschuh, the customer already knew what he wanted and what he needed to satisfy him. However, you should often help your audience identify a problem and search for a solution.

Recognition and consideration

After your business is already on the first pages, the customer often uses search engines to filter the search. In such cases, what helps to get your brand selected by the customer is to be listed in price comparison mechanisms, a good product description, or even, a blog with testimonials talking about your products. After discovering your business with comparisons, you can be distinguished from competitors such as promotions, free shipping, delivery speed, real customer service, real timing. And even the visual elements on your page can help a customer complete a purchase. On product pages it is important to display measurements (length, width, height), color, material and functionality. And the pictures must be of good quality and show the object of different angles.

Purchase decision

After the customer has selected your store to make the purchase, comes the checkout. The site must be well built and transparent, and a differential is also if you offer as many payment methods that are possible. You can also still guarantee discounts or multiple installment options, for example.

Customer loyalty

The customer bought and received his product, but it does not end here! Post-sales is a very important part for your e-commerce. So ask for your customers’ product reviews and create promotions and coupons to get them to buy from you again. Customizing the Customer Journay may not be easy and simple. However, it is certainly necessary to identify and understand your target audience in order to increase your company’s chances of conversion. The customer journey is important for online stores as it is a great tool as you understand the customer’s relationship with your store. Importantly, continually optimizing your business can be the key to success.

Reach new level with eBakery

Do you want to bring a different level to your business? Contact Ebakery, we will be happy to help you.