Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
Shopify Google Shopping Setup
Use Shopify products for Google Shopping Ads
How you can set up Shopify Google Shopping, i.e. transfer your existing products to the Google Merchant Center to be able to run shopping campaigns on Google, you will learn in this Shopify tutorial.
Shopify Google Shopping Setup - How to do it
If you are an online retailer in a highly competitive industry, you will hardly be able to avoid Google Shopping in the long run to gain visibility and generate enough sales. That’s why we explain in this video how you can use your Shopify product data for Google Shopping. However, if you don’t have a store yet or want to optimize it in advance, our Shopify and online marketing experts will be happy to help you.
What is Google Shopping?
But now, as usual, a brief explanation of what Google Shopping actually is. If you simply enter a product-based keyword in the search bar, for example “Winter Shoes”, you will find a Google Shopping box at the top. So this is more or less shopping based Google Ads. If you now click on a result, you will see that you will be redirected to the store. That means you have to provide your data from the store via product data feed. These are checked by Google and can then be viewed in the Google Merchant Center and advertised in Google Ads as a shopping campaign.
Shopify Google Shopping - What you need
So let’s keep in mind.we need a Shopify Shop Domain, a Google Account incl. Google Merchant Center. This must be linked to Google Ads.
So much for the basics. However, what helps us immensely for Shopify to not have to manually create a product data feed is the “Google Channel” extension available for download from the Shopify App Store. As you can see, it can be used to transfer your products and create Smart Shopping campaigns. Once you have downloaded the app, it will also be located here as a sales channel in the Shopify backend.
These are the criteria your Shopify store must meet
Your store must first meet the following criteria: Valid payment methods must be available, and refund policies and terms of use must be in place and integrated into the navigation. You must have deactivated your store password for the process and entered contact information. If you can’t do anything with it or don’t know how to do it, our Shopify playlist is linked here where we already went through all the processes one by one.
If these points are guaranteed, your Merchant Center account must be linked. You will see here the hint that the product data will be transferred there. This means the current status can be viewed there or in Shopify at any time. Furthermore, the Ads account must be linked.
Shopify Google Shopping - How to link the Google Merchant Center
To finally link your Merchant Center account, enter the domain of your store in the Merchant Center and integrate the HTML code displayed in the Merchant Center into the specified location of your active Shopify theme. If you have any problems, please contact our store experts.
Finally, only the product feed settings need to be adjusted. That means you have to specify your specific Target Market locally, as well as define whether you want to fill in the Shipping Settings manually or automatically. Manually means you specify them in the Merchant Center itself, only then the feed will be synchronized. Automatic means the data is taken from the store.
Shopify YouTube Shopping
Finally, in the first tab you can see the current status of your products. The verification may take a few days. From here you can also create Smart Campaign to promote your products in Google Search or YouTube. Speaking of YouTube. Exactly the same procedure you have to go through first in order to benefit from Shopify YouTube Shopping. Otherwise, we have also already produced a video on the Google Shopping Feed for Shopware.
Shopify agency eBakery
If you get stuck at one or the other point, write a comment below this video or let our experts take over the Google Shopping setup once completely fast. Make an appointment directly.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
