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Live shopping
Generate more sales through virtual shopping events
Live shopping events create a whole new approach to the product. What live shopping is, what advantages it offers, what you have to consider and on which platforms you can implement it or it is already implemented, you will learn in this video.
Is live shopping the future?
Today’s episode is all about a very modern topic for online retailers that taps into today’s zeitgeist.
Specifically, it’s about live shopping. In today’s episode, we address why this way of selling and presenting products is so well received and why this will become more popular in the coming years.
If you are already striving for this, but do not have the necessary know-how or the right means, we at eBakery will be happy to help you.
What is live shopping?
But first, a brief explanation of what live shopping is. This is a virtual sales event where products are presented in front of a running camera. In other words, exactly the direction in which the trend continues to move. Interaction, interaction, interaction.
This is also evident in other areas such as gaming or general entertainment. Mere static videos are no longer enough, which is why many major content creators have switched to platforms like Twitch or expanded their content offerings on YouTube to include streaming.
But who presents the products?
This can be dealers and employees themselves, but you can also make use of influencer marketing and combine the two together
The difference from tele-shopping
Now, some viewers may say: “Yes, well, we used to have teleshopping, too”.
Justified objection, but what distinguishes live shopping events from teleshopping is the aforementioned interaction character. This means you can react to the product presentation during the event, ask questions and be entertained at the same time. Furthermore, a link between the store and the venue of the live shopping event can offer the possibility to purchase the products directly there.
You will then be redirected to the product detail page of the store.
Shopify YouTube Shopping
A link that was just recently introduced on our channel would be the cooperation between Shopify and YouTube.
Here, product data can be transferred from Shopify to YouTube and linked and presented in multiple ways.
Another example from China is again Alibaba with Tabao Live.
But what other platforms enable live shopping?
Live shopping platforms
In addition to YouTube, there are Facebook and Instagram live shopping features.
But even the marketplace giant Amazon is not letting itself be left behind and has integrated its own Live Portal. A German example is Douglas. On their own website you will find a video overview as well as an overview of all planned live shows on the latest industry trends.
So you can see that the live shopping trend has also arrived here and will continue to grow in the near future.
But what sounds so simple, it is only conditionally, so from us 5 tips that you should consider before.
Live shopping - Our 5 tips
No audience, no sales. As an online store operator, you will have no choice but to build up your community or profit from influencer marketing.
This means that if you have already listened to us anyway and have focused on video marketing in combination with social media marketing, this point should at least be fulfilled to some extent. The technical component should not be underestimated either. Both your software and hardware solution should be fail-safe, otherwise you will quickly scare away your audience. But you can also learn a few points from classic teleshopping. Like e.g. Special discounts, giveaways or limited promotions to hype the product. However, live shopping does not work with every product. But which industries are predestined are fashion and beauty, but also consumer electronics, food and beverage, and cultural events. Often, live shopping is also intended for industries that offer products requiring intensive consulting, which tend to do less well in traditional online retail. That means live shopping offers a whole new access route here, and an opportunity at the same time.
The advantages
But live shopping doesn’t just offer opportunities for this; virtual shopping events give you data that you can then use for other marketing efforts.
Ex. for retargeting campaigns.
In summary, it is a new, more interactive, virtual form of teleshopping, but one that offers some new opportunities and benefits.
Successes are directly measurable, customers can ask questions directly, making the situation equivalent to a virtual store visit, with both parties being completely location-independent.
Online store and online marketing with eBakery
However, if you want more extensive advice on the subject, contact the store and marketing experts at eBakery.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
