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Shopify Multichannel
In the e-commerce industry, the relevance of online marketplaces has continued to grow in recent years. The majority of online shoppers nowadays inform themselves on price search engines before making a purchase and buy on the major reputable marketplaces. These marketplaces generate an estimated 50 percent of e-commerce sales in Germany.
In this video, we show you the benefits of connecting marketplaces to your own online store and how you can use Shopify to do so.
Reasons for a corresponding connection
Why connecting to online marketplaces could be interesting for you as well has the following reasons:
- Marketplaces allow online retailers not only an uncomplicated entry into the national market, but also an entry into international markets. Digital marketplaces namely have the advantage that they allow uncomplicated expansion into the world, whereas the conversion of one’s own online store for internationalization is often very complex.
- By being present on online marketplaces, it is easier to address new target groups and thus gain customers.
- Entering marketplaces creates a new sales channel that increases the company’s own reach.
Now that we’ve looked at the benefits of online marketplaces, let’s show you the 5 biggest online marketplaces
- Amazon: With over 85 million customers a day worldwide, Amazon is the largest marketplace in Germany.
- eBay
- Kaufland
- Rakuten
- Idealo
Technical to suitable marketplaces
Selling your own products is made possible on almost all platforms by linking marketplaces to your own online store. For an automated and fluid process, the connections and interfaces must be coordinated and integrated into the existing store system. Shopify offers very good solutions for this because the interfaces for the marketplace connections can be integrated with public apps or API connections in Shopify:
- Public apps are Shopify-approved apps that sellers can list in the Shopify App Store.
- API connections usually have to be provided by the marketplace provider. Here, a connection is made through a programmed interface for data exchange between Shopify and external systems.
Through a connection, the complete purchase transaction can then be implemented. The following functions should definitely be available:
- Automatic price comparison and order import
- Automatic payment reconciliation
- Data export and import
- Automated listing
- As well as the connection to various tools
With Shopify, these and other functions can be implemented.
For most online retailers, a multichannel strategy is a must, and Shopify apps make it easy. There are various providers for the marketplace connection. How to find the right provider for you, you will learn in the next video.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
