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Social Media Ambassador
How the brand ambassador differs from the influencer
What is a Social Media Ambassador? We clarify this question in our video and differentiate this from an influencer. In addition, you will learn what to consider when working with an Ambassador.
Social Media Ambassador vs. Influencer
Whether blogger, YouTuber or Instagramer – all these types of personalities can work as Ambassador. You can see what types of influencers there are and how to contact them in this blog. The difference between Influencer and Ambassador is that Influencers usually only work with a brand for one project or campaign. An Ambassador is a long-term representative of a brand.
What a brand ambassador does for you
In German, an Ambassador is a brand ambassador. This person represents the company in public and is the interface between the customer and the brand. Their role here is marketing, building trust with a brand and introducing new products and features. Due to the proximity to the company’s target group, it is important that potential customers associate the Ambassador with the brand in the long term. Thus, customers buy out of trust in the Ambassador or simply because the Ambassador also uses the brand’s product. The type of Ambassador a company chooses depends on the brand’s product or style. In this video, you can find out what else you need to consider when making your selection. After you have decided on a type of Ambassador, you should conduct research on potential candidates. You can do this through an influencer agency or on your own. For example, look at their online activities and study their digital habits by reading their social media posts and taking a close look at their online presence. Important here: look for candidates on the appropriate platforms whose target group matches your target group. Young users, for example, are more likely to be active on TikTok, while photo-loving users are more likely to be active on Instagram.
Here's what you should look for in a Social Media Ambassador
Also deal with the information such as origin, gender, age, location, interest and motivation. The way potential candidates have built their profile and prepared their content is a relatively easy way to tell how much effort has gone into the work. For example, if the profile consists almost entirely of sponsored posts, this is rather negative for a potential Ambassador. Also take a close look at how followers interact and respond to difficult conversations or criticism in the comments. Since the Ambassador will be representing you publicly, this point is especially important.
What does offline interaction look like?
The last important point to consider is offline interaction. For example, research what events the potential candidate attends and whether they align with your company’s efforts.
You should definitely consider all these important points when looking for a suitable Ambassador. If you are ready to hire an Ambassador, it is important that you first of all work out a long-term cooperation in which you agree on very clear ideas and conditions, and make sure that they are written down in a contract. If you’re working with a fairly large influencer, you’ll likely be working in consultation with the influencer’s agency. With smaller influencers, contact is usually direct. If, on the other hand, you would like advice on which marketing strategy suits you best, please feel free to make an appointment directly with us as your social media agency.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
