Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
Find influencers for your business
How to find the right influencer for your business
Find the right influencerfor your business .
Wegive you tips on how to find the right influencer for your business. Because there are a few things to keep in mind. Many subscribers are not always an advantage. So check out our video and learn how to find influencers.
Find influencers for your business - Here's what you need to watch out for
In this article, we’ll explain what you should look for when searching for influencers for your business. Influencer marketing has been trending for a long time and offers great added value. If you do it right and find the right influencers in your niche, you’ll get exactly the right target audience, which means potential customers. Before you start looking for a suitable influencer, however, you should be clear about which person is considered an influencer in the first place.
Micro, Macro, and Mega Influencers
More generally, influencers are bloggers, public figures, or social media influencers. They all produce public content regularly and have built a community around them. The topics are quite different and can be very specific, but also quite general.
A distinction is made between micro, macro and mega influencers. Micro-influencers have a small number of followers in the 4- or 5-digit range. Macro- Influencers 6-7 figures and Mega-Influencers already have a celebrity status with their huge number of followers. A very crucial point to locate an influencer is the community.
But follower numbers or likes alone don’t tell you everything about the community. Often, influencers with a medium number of followers have a closer connection to their followers and a more targeted audience than celebrities with a very broad audience.
Find the right influencer for your business
The bigger the influencers are, the more advertising they do. The products may even be similar. It therefore makes no sense, for example, to have a particularly great influencer advertise your soap if three other soaps have already been advertised in the five stories before that. The more an influencer promotes, the less credibility he or she will eventually have. So it’s not as simple as hiring a particularly well-known influencer to sell better, you have to do the groundwork.
Finding influencers for your business - What do you want to achieve through them?
First ask yourself what you want to achieve through an influencer. Is it more sales, do you want more exposure or do you need professional content for your store? These different goals direct you to very different influencers. Next, think about what content you need. Do you need video and photo material, texts or a face for your brand? Furthermore, what could be the benefit for the influencer? Ideally, the influencer should like your products so much that he or she will also be happy to promote your product and want to work with you long-term. If an influencer likes to wear a product like a t-shirt of yours anyway, it will probably even appear more often in the stories or the posts. Of course, you won’t always link to it, but a trusted community will automatically ask where the t-shirt is from. Genuine enthusiasm from the product is the best advertising. So it can also happen that you start the collaboration with a fairly small influencer who becomes bigger and bigger, but continues to promote your products with pleasure, because you already have a good close contact and like the products. Therefore, make sure that you treat each other with respect. Include a personal letter in the package, thanking them for the promotion and staying in touch.
Addressing the right target group
The most important question is, of course, what target group do you want to address?
If you sell a product in Germany, for example, it makes little sense to employ an American influencer. It makes just as little sense, for example, to have your luxury products promoted by a simple-minded travel blogger.
If you have answers to all of these questions, now it’s time to go searching.
You can find influencers through numerous influencer marketing platforms or search for them yourself on social media channels. Reachhero is one of the leading platforms in micro and macro influencer marketing that is initially free to use, but offers more services for different prices. As I said, though, you can search without a platform by searching for relevant hashtags on Instagram, for example, and looking at the profiles under the top posts for them. Once you’ve found an influencer, you can also click Suggestions to find similar influencers in that topic area.
To find out if the numbers are actually true, there are free tools, such as infludata.com. Here you can see the follower history and engagement numbers of Instagram and TikTok profiles.
Please contact us if you have any questions about social media
If you want to further optimize your Instagram account in addition to influencer marketing but are lacking Instagram strategy, feel free to contact eBakery’s social media experts. Please feel free to make an appointment directly.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
