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Micro vs. Macro vs. Nano vs. Mega Influencer
With whom does more effective collaboration emerge?
In this video, it’s micro vs. macro vs. nano vs. mega influencers. How exactly do you define them, who is best for which purpose and which company? We take a closer look at all 4 types in terms of trust, reach and niche.
Micro vs. Macro vs. Nano vs. Mega Influencer - What is it?
Influencers are the stars on social media platforms. They reach millions of people and market themselves products and companies. They set trends and have become the interface between companies and consumers. Influencer marketing has become one of the most powerful and important tools in the field of social media marketing. Companies turn to influencers to market new products, boost sales or increase the reach and visibility of their own brand. Influencers are so successful because they are authentic and meet today’s zeitgeist. When an influencer promotes a product, it is perceived like a recommendation from a friend, rather than an advertisement.
Micro vs. Macro vs. Nano vs. Mega Influencer - The Differences
Influencers are divided into the following 4 groups:
- Nanu-Influencer with approx. 1000-10.000 followers
- Micro-influencer with approx. 10,000-100,000 followers
- Macro-Influencer with approx. 1000.000-1.000.000 followers
- Mega-influencers with 1,000,000 or more followers.
It’s not easy to say across the board which type of influencer is more effective. Here it depends on the respective goal. To do this, let’s look at trust, reach, and niche.
The trust
With great influencers, one often encounters the prejudice that they “sell” themselves. This is because macro and mega influencers are dependent on success on social media, as they earn their living from social media. So it’s much more common for you to introduce products to your community. For this reason, micro- and nano-influencers often enjoy a higher level of trust with their community. Very often it is the case that smaller influencers are more connected to their community. This makes it easier to believe that they really stand behind the products shown.
The range
A mega-influencer often reaches millions of followers with just one post. If you compare that to the reach of a micro-influencer, it would take hundreds of you to achieve a similar result. So if you’re a company looking to increase awareness of your brand, working with a mega or macro influencer makes perfect sense.
The niche
When it comes to very specific products for a specific niche, small influencers have an advantage here because they are often very niche-focused. Larger influencers are often public figures who may also have had some name recognition before your time in the social media space. It’s different with micro or nano influencers because they have built their account around a specific topic. The community follows this because they are interested in the niche. In this case, collaboration on a suitable product is more successful.
Micro vs. Macro vs. Nano vs. Mega Influencer - The Conclusion
Our conclusion is that each type of influencer brings advantages and disadvantages, because of course working with a mega-influencer, for example, is also more expensive than working with a nano-influencer. So before you start working with an influencer, you should think about your goals.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
