Performance Marketing

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Performance Marketing

Measurably more sales

Performance in online marketing

In performance marketing, marketing activities are structured and systematically aligned with the goals of reach, interaction and transaction. Performance marketing offers advertisers a high degree of transparency in the measurability of successes and strong efficiency potential.

Companies that know how effective their respective marketing strategies are can make even better use of any need for optimization. Performance marketing is an impressive way to measure how successful ads and the like are and what impact they have on sales.

Accordingly, performance marketing is an important technique that can be used not only to optimize processes, but also to increase the success of a company. At the same time, it is also possible to save costs based on the corresponding operations. After all, the available budget for advertisements, text creation, etc. can be used in an even more targeted manner on the basis of reliable performance marketing.

How is success measured in performance marketing?

For performance marketing to work, you need not only professional know-how, but also the appropriate tools to measure the success of ads and other advertising ideas. Many companies resort to Google Analytics in this context.

In order to be able to present well-founded results in the next step, it is important to compare the effects of different approaches and to document the corresponding results for the future. Among other things, data relating to the number of clicks or traffic can be evaluated.

Google Analytics can be used, for example, to determine how many people click on a particular ad and to what extent the budget was charged accordingly.

What may sound simple at first, often presents companies with major challenges – especially in terms of making the most of the available options. After all, it’s not just about using the right tools in the course of measurement, but also about recognizing potential and using collected data as a basis for important insights for the future.

Online marketing tools in performance marketing

Advertising measures of a company can usually be combined with different goals. Depending on whether the aim is to attract new customers, sell products or disseminate offers, for example, it makes sense to rely on different measures.

Particularly popular in this context:

► Newsletter and e-mail marketing
► Search engine advertising (SEA)
► Affiliate marketing
► Display advertising, including as remarketing
► Facebook marketing, including as remarketing

However, no matter what your goal is, it is essential that the factors used in performance marketing are ideally suited to the target audience. This is the only way to ensure convincing performance.

Do you have a question about performance marketing?

Performance marketing strategy

Optimization opportunities thanks to performance marketing

As a general rule, placing an ad or using other advertising media is associated with a certain risk. Or, in other words, it is difficult to predict how successful a campaign will be without sufficient expertise and evaluation skills.

This makes it all the more important to constantly question one’s own marketing strategy over time and to draw on the results of previous campaigns.

By reviewing various indicators, it is usually possible to create reliable baseline values that can be used in connection with subsequent promotional activities.

With performance marketing, advertisers achieve interaction with the customer on the one hand and a high level of cost transparency through measurability on the other.

The following steps are required for a campaign to be successful:

  1. Define goals
  2. Determine channels and budget allocation
  3. Set KPIs (Key Performance Indicator)
  4. Implement tracking
  5. Use analysis tools
  6. Test, test and optimize
  7. Monitoring and controlling

For which companies does performance marketing play an important role?

In the age of the Internet, a comparatively large number of companies rely on performance marketing when it comes to monitoring the success of their own advertisements. After all, this is an effective technique that has not yet been used in connection with print media and the printing of classic advertisements.

Comprehensive activities in the field of performance marketing are recommended for all companies that try to reach their respective target group via online marketing measures. Factors such as company size, industry or other details do not play a role.

Instead, every company would be well advised to check the efficiency of its own advertisements with the help of modern tools, such as Google Analytics, or to have them checked.

Performance Marketing Agency

eBakery is the right partner for you when it comes to measuring the success of your ads on the basis of performance marketing. Stop wasting money by investing in advertising that is not optimally tailored to your target audience and accordingly does not reach them.

Take advantage of our many years of expertise in the field of performance marketing and benefit from the following advantages:

  • Increase the range
  • Increase traffic
  • Increase the conversion rate
  • transparent and measurable results

As a performance marketing agency, we help you develop powerful campaigns to attract new customers. To do this, we first analyze your target group as well as potential competitors and rivals and, on the basis of this, define goals together with you in order to subsequently achieve them with suitable marketing measures. To this end, we make use of the following measures, among others:

  • Search Engine Optimization (SEO)
  • Search engine advertising (SEA)
  • Display advertising
  • Social Media Marketing
  • Affiliate marketing
  • Web Analytics

The purpose of performance marketing is not only to increase reach in order to effectively drive more traffic to a website or online store. Rather, it is about page or store visitors actually interacting, i.e. making a purchase, subscribing to a newsletter or performing some other action. Performance marketing is only successful if visitors also become customers.

To achieve measurable results as effectively and quickly as possible, it is important to use the appropriate channels for the various measures. Which ones are best in each case depends largely on the nature and focus of your business. In recent years, we have helped numerous companies from a wide range of industries to achieve greater success in e-commerce and know exactly which channels to use to reach specific target groups.

As a performance media agency, we care about our customers’ satisfaction, which is why transparency is our top priority at all times. It is important for every advertiser to know what effect individual measures, ads and campaigns achieve. With us as your performance online marketing agency, you get measurable results and can check the effectiveness of your investments at any time.

We offer a free initial consultation so that we can fully demonstrate the benefits of our services to you.

We look forward to optimizing the quality and efficiency of your ads in the future!

Performance marketing from eBakery

Contact

Frankfurt on the Main
Europa-Allee 2
60327
Frankfurt on the Main

Phone: +49 (0) 69173265820

Opening hours:
Mon – Fri: 10:00 – 18:00

Email: kontakt@eBakery.de
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