Amazon Pan EU

Use Amazon FBA shipping method to sell internationally

That is the goal of many retailers. But for whom is the Pan EU program suitable? How much does it cost? Which European countries does it include? And at what point is it worth it? Many questions, but the answers are available in the Amazon FBA Screencast or in written form below the video.

Amazon Pan EU good for wholesalers?

Amazon Pan EU is the largest shipping method that Amazon offers. Accordingly, the Amazon FBA variant is especially suitable for wholesalers and can save time and nerves.

Where can be stored?

With Pan EU, online retailers can place their inventory in all of Amazon’s “warehouse countries.” That is in

  • Germany
  • Great Britain
  • Spain
  • Italy
  • France
  • Poland
  • the Czech Republic

It is important to note that storage is possible in these 7 countries, but sales are made on the complete Amazon market.

How much does Amazon Pan EU cost?

The cost is composed of the storage fees and the shipping fees. These depend on the size and weight of the goods, as well as the main or low season. Here’s an overview of how much can be saved through Amazon Pan EU compared to the European Fulfillment Network.

What are the advantages of pan-European shipping?

Using this FBA service brings many advantages and is especially interesting for larger retailers who want to conquer the European Amazon market. In addition to the greatest sales potential, the fastest possible delivery is also always guaranteed at the same time, as delivery is made from a local warehouse. Amazon, of course, also rewards its pan-EU sellers with higher visibility on Amazon, Prime status, and low storage and shipping costs. With the right partners, pan-European shipping is definitely the FBA way with the greatest potential to increase sales noticeably.


What is mandatory is the VAT registration in each country of storage, which means a bureaucratic effort. In addition to the VAT numbers, this also includes monitoring the delivery thresholds to the destination country, which may in fact require even more VAT numbers, as well as advance VAT returns, annual reports, Intrastat and similar reports, and many more.

When does Amazon Pan EU make sense?

This Amazon FBA method definitely offers you advantages in terms of new customer acquisition and European expansion. But as a smaller merchant, you’ll probably want to consider a different Amazon FBA model. The figure of 1,500 units per month serves as a guideline, below which the Pan EU model will probably not be for you. However, be aware of the administrative and tax obligations and possibly already be on the lookout for a knowledgeable, good tax advisor who is familiar with both Amazon and international tax law.

We are happy to advise and support you as an Amazon agency with your Amazon needs. For a free initial consultation, contact us via, phone, email or contact form at

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