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In order to conduct professional Facebook marketing, there is no getting around the use of the Facebook Pixel. But what exactly is the Facebook Pixel and what advantages does it offer?
In this video we show you what exactly the Facebook Pixel is and give you 5 reasons why you should use it when running Facebook ads:
Let’s start with the basics: The Facebook Pixel is a JavaScript code that is implemented on a web page to track visitor activity. This JavaScript code connects your website to your Facebook or Instagram ads and collects data that helps track conversions to optimize ads.
A powerful analysis tool
The Facebook Pixel is thus an analytics tool that can be used to measure the effectiveness of Facebook advertising and analyze users’ actions on their own website. By linking a website visitor to their Facebook account, the pixel then allows highly targeted ads to be served, as they are based on actions people have taken on the advertiser’s website.
Effective tracking
This works by tracking user behavior from the Facebook pixel on a website/app using so-called events. Events are specific events on the website caused by a user. Facebook provides the so-called standard events, but you can also create your own individual custom events. Important standard events are, for example, when a user has started the checkout process of the website, a contact between a user and the company has been established or purchases or completions of the checkout have been made.
We recommend that you use the Facebook Pixel, as you can
- Retargeting and lookalike audiences.
- You can use Facebook Conversion Tracking and optimize the conversions for the ads.
- Your target audience so, very accurately and efficiently can address.
- Gets insights into important data about user behavior on your website.
- access to additional tools and helpful metrics.
eBakery – contact person for Facebook marketing
Due to the many advantages that the Facebook Pixel brings with it, it is an indispensable, valuable tool in this day and age that all Facebook advertisers should use for themselves. If you want to learn more about Facebook marketing, you can do so on our website. If you have any specific questions or requests regarding this topic, please feel free to contact us using the contact form below!
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
