What you should consider for the AMAZON PPC campaign setup

10 reasons for Amazon FBA project failure

Which PPC campaigns you should definitely use

Why your Amazon FBA project fails – Reason 8: Bad PPC setup . In other words, a bad marketing setup. It’s not enough like 5 or 10 years ago with Amazon that we just create an automated campaign and a keyword campaign. That is too little! Exploit all the possibilities that Amazon gives you in the campaign setups. Means, automatic campaign, keywords exact, keywords word group keywords phrase, so use these 3 keyword targetings, create a category campaign, create other products via ASIN targeting, retargeting on own ASIN, video campaigns and banner campaigns on sponsored brand and retargeting via sponsored display. Incredibly many campaign possibilities and to find out what works well in advertising we first need to create a broad setup. We can’t get this data any other way. So broad setup, use all campaign types – that the tip!
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