Facebook Live Stream vs. YouTube Videos –

Which is the better marketing tool in 2020?

YouTube has quickly worked its way up to become the Internet’s largest video platform. The ease of use and good possibilities to have videos found and last but not least the connection to Google make YouTube an easy way to promote yourself.

It quickly became clear to companies around the world that YouTube could be not only a nice home for cat videos, but also a free marketing tool. Moving images are more popular than photos or text to describe products. A small demonstration or a conversation about your own services works wonders.

The great success of videos has not passed Mark Zuckerberg by. On Facebook, it has been possible to upload videos for a very long time. But for a while it was mainly used for private videos – for the rest there was already YouTube.

Facebook Live as a marketing tool

At the end of 2015, Facebook introduced a new way to connect with its vast community – Facebook Live. The possibility of broadcasting a livestream was actively used and increasingly promoted by Facebook. Since company pages are free and many companies and self-employed already had a successful company page, they took advantage of this new opportunity to present themselves and their products.

The advantage with Facebook Live is that when the video starts, all followers get a message that one of their friends, or pages they follow, is about to start a livestream. And not only on the computer, but also in the app. So with a Facebook Live video, you won’t be as easily overlooked as if you just published a post. Once the notice appears on the computer or smartphone, all followers can directly watch the livestream and connect with the organizer. So you can not only present something, but enter into a direct dialogue with your followers and answer questions live. Whether in writing or in video. In addition, the live video remains on Facebook after the broadcast, so followers who didn’t have time can watch it all again. The chat is played synchronously with the video.

This announcement can also save advertising costs, because the popup reaches exactly your target audience. Followers can in turn invite other people to join this livestream. After the livestream, extensive statistics are available to you to measure your success.

Mohamed Ali Oukassi and Mark Steier have also taken advantage of this opportunity and started a Facebook Live series under the hashtag #zweifürecommerce, where the two eCommerce experts have revealed concentrated knowledge and exchanged ideas with the community. #zweifürecommerce was a popular gathering point for insider knowledge, as it allowed merchants to exchange ideas directly with Mohamed Ali Oukassi and Mark Steier.