The LinkedIn platform has also made a name for itself here in the German-speaking world. The platform is used to network, train or find new employees. If you use LinkedIn regularly, you’ve probably been asked to upgrade to the Premium offering and wondered if it’s worth it. Let’s take a closer look at that now. If you don’t know the exact offer of Premium yet, you can watch this video.

In this video, we show you four reasons why a LinkedIn Premium membership is worth it:

If you want to upgrade to a Premium profile, you have the following options:

  • Premium Career if you want to find a job
  • Premium Business if you want to expand and maintain your network
  • Sales Navigator, if you want to acquire leads & customersRecruiter Lite, if you want to hire someone
  • LinkedIn Learning to learn new things

Each of these options has its own advantages and through all of them you automatically have full access to LinkedIn Learning. However, if you only upgrade to LinkedIn Learning, you will not benefit from any additional advantages.

Profile views

A great advantage of a premium account is the unlocking of profile views. With the standard version of LinkedIn it is only possible to see the last five visitors of your profile, whereas the premium version provides users with an overview of the profile visitors of the last 90 days. This feature is extremely useful for making valuable connections because recruiters, other executives or managers are active on LinkedIn to make serious networking connections. If someone has looked at your profile, it means that they want to learn more about you. So it makes sense to respond with an InMail or a connection request.

Access to e-learning

LinkedIn offers a variety of different e-learnings that can be accessed by upgrading, as mentioned earlier. Through this offering, you can train in many different disciplines along the way, such as business, technology, and creative work. Your profile and skills can thus be further developed once you have completed one of the learnings offered.

Job search with a premium profile

If you are looking for a job, Premium Career is a good way to successfully search for a job. The extensions include 3 InMails, which can be sent free of charge. For example, recruiters and personnel managers can be contacted directly.

The golden Premium In logo

A LinkedIn Premium account can also improve your image on the platform. This can show that you take LinkedIn seriously and have sincere intentions when it comes to professional networking or job hunting.

Conclusion

In summary, it can be said that an upgrade definitely offers some advantages, which you can test very well in a free month, for example, and thus evaluate for yourself. You’ll have to decide for yourself which version of the premium rates on offer is right for you. The use of the premium account is also quite flexible and can be quickly and easily canceled on a monthly basis. Despite the many features in the Premium tariff, you should also keep in mind that many of these features are already available in a limited form in the standard profile. An investment in a premium profile is therefore only worthwhile if you want to use the advantages of the offer actively and seriously.

Social media agency eBakey

If you have questions or need clarification regarding the proper use of LinkedIn, we are the right contact as a social media agency. Do not hesitate to contact the experts at eBakery!

Do you have questions or need an individual offer? Do not hesitate to contact us.


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