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Newsletter agency

Agency for successful email marketing

Newsletter Agency & Email Marketing Agency

Even in times of social media, newsletters are still frequently used information media. The small direct mail pieces sometimes don’t get read, but they still offer an inexpensive and effective way to reach your customers.
We would be happy to help you plan and execute a good email marketing strategy with newsletters.

Why Newsletter Marketing?

The better question would be: Why not? Newsletters are written quickly, show the target group content that is precisely tailored to them, and thus lead to sales more often than other media. The majority of online stores use newsletters to regularly announce new content, seasonal products or other marketing campaigns. Even large discounters like Aldi and Lidl send newsletters with great success.
And not only current customers are interesting – you can also “wake up” customers who haven’t shopped with you for a while.

What makes a good newsletter?

Newsletters are different depending on the industry and target group. A newsletter for pet articles should be designed differently than a newsletter for a yoga studio. But certain basic rules always apply:

Short texts

Brevity is the spice of life. So the newsletter should not be too long, rather lose a few short words about the featured product, campaign or other desired goal and then include a link “Read more…” that will take the visitor to your website, a prepared landing page or directly to the desired product.

Few well selected images

You should also use images sparingly. Most e-mail programs filter out images first and only show them on request. However, this is not always apparent to the reader. Therefore, the images should be additionally backed with an explanatory text, the so-called alt attribute. If the images are not displayed, here is what the image shows.

Design to fit

You know your target group – address the individual reader specifically. The more personal, the better. We are happy to support you in this process – because an appealing design is also part of it. To match this, we will create a design that is adapted to your company. We also take into account different end devices, because most newsletters are now opened with a mobile device.

Discount codes for newsletter recipients

It’s not a must, but many companies send out limited-time discount codes with their newsletters, or have special promotions ready for them. This will show recipients that you value them in particular.

Always keep an eye on newsletter performance

Well-known newsletter systems support you not only in writing and sending. They also provide you with comprehensive statistics.

Interesting here are:

► Opening rate
► Click rate
► Bounce rate (delivery rate)
► Unsubscribe rate

Opening rate

How many of your sent newsletters are opened? Compare the statistics with others in your industry. A blanket statement about what is good and what is not depends on the recipient group and in which industry you work. In eCommerce, open rates are lower than in other areas, but they should not be too low either, otherwise the effort is not worth it.
Many providers additionally show whether and how often the newsletter has been opened multiple times by a customer.

Click rate

The click-through rate indicates how active your readers are. Do they just read your newsletter, or do they click on links you’ve included? Try different texts to encourage your readers to click. We are happy to create texts suitable for your target group to make your newsletters even more successful.

Bounce rate

The bounce rate indicates whether your newsletter could be delivered. A distinction is made here between hard bounce and soft bounce. A hard bounce is a permanent problem with delivery, which usually means that the email address no longer exists. This problem occurs more frequently in the B2B sector than in the B2C sector. An example here is an employee who has left the company without first changing the recipient address. A soft bounce is only a temporary problem, for example when the mailbox is full.

Unsubscribe rate

The unsubscribe rate indicates the active unsubscribers from your mailing list. Of course, this number should be as small as possible. If it is increasing, or is relatively high for your industry, you should put your newsletter through its paces. The unsubscribe rate only increases when someone clicks on the “unsubscribe from newsletter” link. So this (former) reader does not like your newsletter at all. The reasons can be many, from the wrong design to the wrong content to the frequency in which your newsletter is published. Here you could, for example, include a small questionnaire in the next newsletter or simply ask readers what they think could be changed in the newsletter.
The information varies depending on the industry and must also be evaluated accordingly. We are happy to support you in this process and also in examining why certain values are a hindrance to your business

Agency for successful email marketing

Our experts will be happy to support you. You have questions about newsletter & email marketing? Simply contact us without obligation for an initial consultation.


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