DEIN-SPORTSFREUND.DE
"Dank dem beherzten Eingreifen von eBakery und deren routiniertem Umgang mit der JTL Wawi konnte man uns schnell und unbürokratisch weiterhelfen. Mein besonderer Dank geht an den Mitarbeiter Benjamin Lambrecht, der seinen Samstag Abend für unseren Shop aufgebracht hat und das dringende Problem zügig löste."
AUST24.SHOP
"Wir sind begeistert von der Lösungsorientierten und pragmatischen Gangart, der extrem hohen Leistungsbereitschaft und Verfügbarkeit sowie dem persönlichen wie professionellem Vorgehen des gesamten eBakery Teams!"
HAUSHALTSPARADIES.DE
"Wir fühlten uns von Anfang an gut durch eBakery beraten. Durch den Einsatz der JTL Produktpalette verfügen wir nun über ein hervorragendes Onlineshopsystem, welches modular erweiterbar ist und verschiedene Marktplatzanbindungen ermöglicht. Zudem gibt uns unsere Multichannel Strategie zusätzliche Umsatzsicherheit in der aktuellen Krise."
tischdeko-shop.de
"Wir haben uns für eBakery als JTL Servicepartner entschieden, da man hier über viele Jahre Erfahrung in genau diesem Spezialgebiet verfügt. Unser Shop und die Auftragsabwicklung laufen sehr stabil. Mein besonderer Dank geht an Mohamed Ali Oukassi, der sich persönlich um die JTL-Wawi Einrichtung gekümmert hat."
UNICAT CANDY
"Wir hatten es eilig mit der Überarbeiteten Version unseres Food-Shops an den Start zu gehen und den deutschen Markt zu erreichen. Wir sind froh, dass wir mit eBakery einen Partner gefunden haben, der uns eine derartig schnelle und zugleich professionelle Lösung unserer Herausforderung ermöglicht hat."
FEIN-GEIST
"Wir hatten es eilig mit der Überarbeiteten Version unseres Food-Shops an den Start zu gehen und den deutschen Markt zu erreichen. Wir sind froh, dass wir mit eBakery einen Partner gefunden haben, der uns eine derartig schnelle und zugleich professionelle Lösung unserer Herausforderung ermöglicht hat."
WASCHGURU.DE
"Die Zusammenarbeit mit eBakery war unkompliziert und hat letztlich schnell zum Ziel geführt. Ich wusste prinzipiell was ich haben möchte, nur wie ich den Webshop am besten umsetzen kann, war mir nicht klar. eBakery hat mir dann verschiedene Optionen aufgezeigt und schließlich hat mich der JTL-Shop als Ergebnis überzeugt."
SMOKE2U.DE
"Das Team von eBakery hat uns von Anfang an auf professionelle Art und Weise unterstützt. Mit unserem breit aufgestellten JTL Onlineshop, verfügen wir nun über eine optimale Ergänzung zu unserem Filialnetz und sehen uns für die Zukunft gerüstet. Insbesondere in der aktuellen Corona-Krise, können wir von der Lösung bereits erheblich profitieren."
In unserem Magazin finden Sie Anleitungen und neue Ideen, rund um den E-Commerce
zum MagazinWe cover all your e-commerce needs! Our range of services extends from online shop systems to ERP systems, marketplace connections and online marketing.
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Every successful e-commerece project requires a great deal of expertise. Our philosophy is not to keep this knowledge to ourselves, but to share it. You can find interesting tutorials, downloads, tools and much more here.
Even in times of social media, newsletters are still frequently used information media. The small direct mail pieces sometimes don’t get read, but they still offer an inexpensive and effective way to reach your customers.
We would be happy to help you plan and execute a good email marketing strategy with newsletters.
The better question would be: Why not? Newsletters are written quickly, show the target group content that is precisely tailored to them, and thus lead to sales more often than other media. The majority of online stores use newsletters to regularly announce new content, seasonal products or other marketing campaigns. Even large discounters like Aldi and Lidl send newsletters with great success.
And not only current customers are interesting – you can also “wake up” customers who haven’t shopped with you for a while.
What makes a good newsletter?
Newsletters are different depending on the industry and target group. A newsletter for pet articles should be designed differently than a newsletter for a yoga studio. But certain basic rules always apply:
Brevity is the spice of life. So the newsletter should not be too long, rather lose a few short words about the featured product, campaign or other desired goal and then include a link “Read more…” that will take the visitor to your website, a prepared landing page or directly to the desired product.
You should also use images sparingly. Most e-mail programs filter out images first and only show them on request. However, this is not always apparent to the reader. Therefore, the images should be additionally backed with an explanatory text, the so-called alt attribute. If the images are not displayed, here is what the image shows.
You know your target group – address the individual reader specifically. The more personal, the better. We are happy to support you in this process – because an appealing design is also part of it. To match this, we will create a design that is adapted to your company. We also take into account different end devices, because most newsletters are now opened with a mobile device.
It’s not a must, but many companies send out limited-time discount codes with their newsletters, or have special promotions ready for them. This will show recipients that you value them in particular.
Well-known newsletter systems support you not only in writing and sending. They also provide you with comprehensive statistics.
Interesting here are:
► Opening rate
► Click rate
► Bounce rate (delivery rate)
► Unsubscribe rate
How many of your sent newsletters are opened? Compare the statistics with others in your industry. A blanket statement about what is good and what is not depends on the recipient group and in which industry you work. In eCommerce, open rates are lower than in other areas, but they should not be too low either, otherwise the effort is not worth it.
Many providers additionally show whether and how often the newsletter has been opened multiple times by a customer.
The click-through rate indicates how active your readers are. Do they just read your newsletter, or do they click on links you’ve included? Try different texts to encourage your readers to click. We are happy to create texts suitable for your target group to make your newsletters even more successful.
The bounce rate indicates whether your newsletter could be delivered. A distinction is made here between hard bounce and soft bounce. A hard bounce is a permanent problem with delivery, which usually means that the email address no longer exists. This problem occurs more frequently in the B2B sector than in the B2C sector. An example here is an employee who has left the company without first changing the recipient address. A soft bounce is only a temporary problem, for example when the mailbox is full.
The unsubscribe rate indicates the active unsubscribers from your mailing list. Of course, this number should be as small as possible. If it is increasing, or is relatively high for your industry, you should put your newsletter through its paces. The unsubscribe rate only increases when someone clicks on the “unsubscribe from newsletter” link. So this (former) reader does not like your newsletter at all. The reasons can be many, from the wrong design to the wrong content to the frequency in which your newsletter is published. Here you could, for example, include a small questionnaire in the next newsletter or simply ask readers what they think could be changed in the newsletter.
The information varies depending on the industry and must also be evaluated accordingly. We are happy to support you in this process and also in examining why certain values are a hindrance to your business
Our experts will be happy to support you. You have questions about newsletter & email marketing? Simply contact us without obligation for an initial consultation.
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