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What do you need to watch out for with Facebook Ads?
In this video by eBakery and Patrick Kriebel, you’ll learn what to look for when creating your Facebook ad campaign, why you should never run automated Facebook ads, and how to get your perfect Facebook ad using our real-world example.
Define a goal before each advertising campaign
How do you build the perfect Facebook ad campaign? Facebook offers free opportunities for online retailers and businesses to run an advertising campaign. However, a campaign should first and foremost be planned strategically. And it’s not always beneficial to have a post promoted with Facebook’s “blue button.” Before creating any Facebook advertising campaign, you should think about where exactly the goal is and also set it. Once you have defined your goal, you can align a strategy based on it. In this way, you can avoid bad campaigns that are not successful and cost capital and time unnecessarily.
A customer must be able to trust your advertising campaign
Generally speaking, Facebook Ads are online advertisements that allow you to serve targeted ads to a specific audience. When building a campaign, it is also important that a customer builds enough trust to actually decide to make a purchase. A customer buys a certain product in order to gain his own advantage from it. If the customer is not sure whether your product provides him with real added value, there is a high probability that he will ultimately decide against your product. Therefore, the target group should be precisely defined and your campaign should be perfectly tailored to them. Well-known brands naturally have an easier time of it here. For example, if you see an advertising campaign for a well-known festival like Rock am Ring, the trust is already there thanks to existing empirical data.
All advantages must be presented
If your brand is still unknown, you have to pay attention to a particularly high quality. You will also need appropriate promotional material and a corresponding landing page. The ad must clearly and as appealingly as possible present all the benefits of its own campaign. Often, a short video that sums up in 20-30 seconds what your brand is all about and why it would be worth spending money on it can also help. What is the USP (selling point) of your brand? What are the advantages? And where can you create social proof? You need to answer all these questions to be able to highlight them in the ads.
Do not underestimate Facebook advertising campaign
Many online retailers make the mistake of underestimating a Facebook advertising campaign. For example, if you decide to promote a post through Facebook, you will primarily create interactions through it. This is because Facebook primarily wants to sell its Facebook Ads this way. But if you are interested in sales, you are hoping for completely different things with an ad, e.g. a redirect to your store. It is also better to avoid practices such as artificial shortages if you want to make a name for yourself as a reputable dealer.
Several factors are decisive
Often companies want to develop social proof with, for example, artificial scarcity. By making the customer believe that the product has already been purchased by many other customers. But in reality, the customer is pushed into an emotional action by an impulse. Can work, but ultimately does not ensure customer satisfaction. However, this is hugely important if you are interested in good reviews, repeat purchases or even possible repeat customers. A really good campaign is complex. You need to consider several steps at once, create a cost plan and develop the perfect strategy. Also, the goal and also the target audience must always be defined to present your brand in the best light.
Want to launch the optimal Facebook ad campaign?
The support of experts is also crucial for your successful campaign. As an eCommerce agency with many years of experience, our experts can give you the best advice. Feel free to contact us for a no-obligation initial consultation. Together we will successfully implement your ideas.
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