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TikTok Sound Marketing
Sound for marketing on TikTok
TikTok Sound Marketing – Using sound can work wonders on TikTok. A study now proves the effectiveness and positive impact on the recognition potential of brands and companies. Contrary to the assumption that the absence of acoustics puts more focus on the visual, TikTok says: Sound on! This clearly positions the app against the deliberate sound-off principle of Facebook and Co. Recently, the platform published new insights into the impact mechanisms of its marketing: The focus is on the relevance of sound. Learn more in this video!
TikTok Sound Marketing - News from the app of the hour
In this article, we’ll present you with the results of a study conducted by TikTok, which shows how important sound and audio are for success on the platform. According to TikTok, the use of sound can be very effective in terms of marketing. Now, with a study, they provide more insight and show that using audio in combination with ads is quite effective. Unlike other platforms such as Facebook and Instagram, which focus on visuals that are meant to work without sound, TikTok has repeatedly stated that sound, above all, is critical to the user experience. So with TikTok, the main focus is on sound. Companies in particular should not underestimate the importance of sounds. Sounds should be considered an important part of the overall branding strategy.
Is sound important in marketing?
The latest results of the study confirm this. TikTok states that for 9 out of 10 users, audio is crucial to the TikTok experience. In addition, when distinctive brand sounds are used in advertisements, brand attention is increased by 800 percent compared to slogans and logos.TikTok further states that audio and music increases brand engagement. This is because music plays a key role in users’ reactions to ads.
TikTok Sound Marketing - Differences from the competition
The results of the study show that this approach is fundamentally different compared to Facebook. Facebook has clearly recommended in the past that ads be created to work without sound. In the case of TikTok, however, advertisements should be related to the app’s trends, which are mainly generated by sounds. To advertise successfully on TikTok, you should therefore be active on the platform yourself. This gives you a good insight into the app and user behavior to discover trends early on. What do you think about TikTok and have you ever placed ads there? If you also need a social media agency, please contact our experts for a no-obligation consultation: we look forward to hearing from you!
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