YouTube advertising

YouTube is the largest social network for videos, second in search engines (after Google) and the most visited site on the Internet after Google and Facebook. Whether you are looking for a manual for a device, latest reviews about cars or a greeting to your relatives, you will find it here. Niche providers feel just as much at home here as large companies, and because the subject areas are well defined, advertising on YouTube has high potential.

YouTube Ads

Moving images are very well received in advertising. With targeted short clips placed in front of interesting videos, viewer attention is also very high. Thus, you YouTube advertising achieve a very high conversion rate. Or place ads on the right edge of YouTube via banner ads. With YouTube Ads, you have several options to attract the viewer’s attention.

YouTube advertising via Google Ads

You can schedule and track YouTube ads conveniently from the Google Ads interface. This gives you an overview of all campaigns and how they are running in the dashboard. You can also link multiple YouTube channels to your Google Ads dashboard and only have one interface to keep track of.

You can choose from three different campaign types to find the one that suits you best: Search Network (text ad), Display (image ad), or Video.

YouTube advertising cost

The fact that YouTube ads can be displayed in such a targeted manner and attract the viewer’s high level of attention means that there is less wastage than with many other advertising methods on the Internet.

The cheapest method is to use your own remarketing lists. Here the viewers of your videos will be shown advertisements. You create your target audience(s) in Google Ads, regularly check the settings and adjust them to get the most out of them.

If the budget is larger, choose campaigns from the above what you like best. You will then be guided through a setup process.

Skip YouTube Ads

If you’ve watched a lot of YouTube videos, you’ve probably noticed the promotional videos with a timer counting down from 5 in the bottom right corner. After 5 seconds, the display can then be skipped. This timer is now possible up to 20 seconds. For you, that means your clips can now take 15 seconds longer to get important info across.

However, the YouTuber decides whether the commercial clip should be displayed for 20 seconds. The longer insertion times do bring the latter higher revenues, but viewers are often annoyed even with 5-second advertising clips. A precise evaluation of the target group is therefore very important. Also, you should test here with different lengths what is best accepted by your potential new customers.

Place YouTube advertising

In the campaigns you can choose different ad formats, which you control via the respective campaign. This allows you to choose very precisely what kind of advertising you want to run. We would also be happy to advise you here.

Google Ads coupon

A 75.00 Euro voucher is available to new customers by requesting it via https://ads.google.com/intl/de_de/start/. Subscribe to Google Ads Tips and Offers and Google will send you a 75 Euro voucher. If you need help, we’re happy to offer a Google Ads consultation.