With the pandemic, many things had to adapt to the new reality in which we live, and it was no different with events. We know that digital events did not emerge with the pandemic, as this market developed some time before, but certainly the Corona virus accelerated this process.

But what are actually the advantages of a digital event?

It must be analyzed that each type of event has advantages, but also disadvantages. Here we focus on the advantages, as they are greater than the disadvantages. To help you choose, we list some benefits of digital events here.

Advantages of the online event

Savings: participation in a Digital event or the organization of a Digital event becomes significantly cheaper. Maybe not at the time of registration itself, but when you consider that the cost of participation stops there, as there is no cost for travel, lodging, and meals, you already realize that these are very significant savings for those who want or need to participate in events. The costs are also significantly lower for the organizers, because online there is no need to rent a room, sound system, coffee break, or travel and accommodation costs for speakers. The online economy is second to none.

Scalability: Technology drives content further and eliminates geographic distance.

Travel: enables meetings without major relocations and agglomerations.

Access to exclusive and unique content: It is possible to give a presentation with a symbol from each segment. Since there are no online distances, it is possible for speakers from anywhere in the world to attend events anywhere in the world.

Opportunities: You can promote a live with more complex formats, for example, considering gamification and interactivity

Access from anywhere: Technology provides the ability to watch an event from anywhere and still have access to high-quality content.

Cross-platform: event content can be distributed on other platforms, such as podcasts, newsletters, social media videos, etc.

Face-to-face concerns: there is no stress about how many are no-shows (attendees who have signed up but are not attending) and whether there will be a shortage of food or chairs, for example.

By cell phone: For small events with free access or low investment value, a cell phone with Internet access and high-quality content can satisfy attendees’ needs.

Use virtual events to achieve goals in your business

The future of events will have a large share of technology and digital actions. Each tool can be precisely deployed, from the simplest to the most complex, to meet, improve, and rise to the top of various goals in a wide range of business types. Therefore, you can adapt certain essential factors to your reality and create an action, taking advantage of all the benefits that digital events can offer. With great digital opportunities, your audience can be expanded and you can serve niches that often couldn’t attend the event in person.

Be successful in a digital event

With all of these technological innovations, the possibilities are many and already provide a solid infrastructure for the successful execution of a wide variety of event types. However, they require a lot of expertise and skills to digitally plan and execute an event with relevant content. Every type of event, whether in-person or digital, has its advantages and disadvantages. In this case you need to analyze what is best for your business, for this you can rely on eBakery, we can help you.